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Canon USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Canon USA, Inc. is the U.S. affiliate of Canon, Inc. and specializes in professional imaging equipment and information systems for consumers, industries, and businesses. Founded in 1966, the United States corporate headquarters is located in Lake Success, NY with sales and support offices throughout America.

Main Telephone (516) 328-5000
Main Fax (516) 328-5069
Primary Address
One Canon Park
Melville, NY 11747
USA

Canon USA, Inc. Contacts

Contacts (5/37)
Name Title State
Joe A. Chairman & Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (516) 328-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Canon Park
Melville, NY
11747
USA

Yuichi I. President & Chief Operating Officer NY
Eliott P. Executive Vice President & General Manager NY
Hiro I. Senior Vice President & General Manager, Marketing NY
Dennis A. Senior Vice President & General Manager NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Canon USA, Inc. *******
Canon Consumer Imaging Group *
PowerShot ******
Rebel ****
Eos *******

Agency Relationships


Brand Agency Service From To
***** ******** ******* ***** ****** ******* *** AOR - creative 1985 present
***** ***, ***. **** ***** AOR - creative 1976 present
***** ***, ***. ****** ******* *** AOR - creative, media buying & planning 1998 present
***** ***, ***. ******** media buying & planning unknown present
***** ***, ***. *********, *** multicultural unknown present

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WinmoEdge

Q4 Media Opps: Canon to begin camera digital media planning soon?


Subject: Digital, online, social media, mobile, TV, magazine, sponsorship

Company: Canon

Opportunity: Digital media planning for camera ads during Q4 and the following year began around this time in 2015 (research here). So, we figured it's good time to reach out again for Christmas season and 2017 revenue. 

Besides photography endemic, an advantage should go to upscale male-focused news, business and entertainment sellers. Also, look for digital budgets to be higher than last year as Canon's falling TV budgets moves to online and mobile. WPP’s MediaCom handles B2C media planning and buying. 

Additional Insight

Media Spend: $28.2 million went to measured media last year, down 46% from $52.7 million in 2014, according to Kantar Media. Spending plummeted last year mainly because of a huge drop in broadcast outlays, which fell to less than $400,000 in 2015 from $23 million in 2014. In fact, Canon hasn't spent substantially on national TV since holiday 2014, iSpot.tv reports.

Digital Breakdown: Since September, about 1,400 banners and 545 high impact ads have run on almost 10,000 publishers (10% mobile), 76% of which were placed programmatically versus site direct. About 50 video ads have appeared on 543 site, 66% of which were placed site direct, according to Moat.

Desktop and video ads have run mostly on news, tech and entertainment sites like nationalgeographic.com, cnn.com, theverge.com, forbes.com, cbsnews.com, espn.com and yahoo.com. Mobile skews much higher towards news sites, led by forbes.com. 

For comparison, during the prior year period a lower amount of banners, high impact and video ran on about 8,000 sites. 

Recent Decision Maker Departure: Note that 20-year Canon veteran Michelle Fernandez, marketing director since 2010, left Canon recently to become LG's head of home entertainment marketing. 

Canon
One Canon Park
Melville, NY 11747
(516) 328-5000

Gary Pavan
Director, Digital Marketing & E-Commerce
(516) 328-5000
gpavan@cusa.canon.com

Justin Grosskurth
​Manager, Digital Marketing
(516) 328-5000
jgrosskurth@cusa.canon.com

Ashley Townley
Digital Media Supervisor - Mediacom, NY
(212) 912-4200
ashley.townley@mediacom.com