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LG Electronics U.S.A., Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




LG Electronics USA, Inc. is the North American subsidiary of LG Electronics, Inc., a global consumer electronics and mobile communications company. The company sells a wide range of digital display and digital media products, digital appliances and mobile phones. The company makes and markets consumer electronics under the Zenith brand name, which it owns.

Main Telephone (201) 816-2000
Main Fax (201) 816-0636
Primary Address
1000 Sylvan Avenue
Englewood Cliffs, NJ 07632
USA

LG Electronics U.S.A., Inc. Contacts

Contacts (5/27)
Name Title State
Jong-Seok P. Chief Executive Officer NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (201) 816-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Sylvan Avenue
Englewood Cliffs, NJ
07632
USA

John T. Vice President, Public Affairs NJ
David V. Vice President, Marketing - Consumer Electronics & Home Appliances NJ
Michelle F. Head, Marketing - Home Electronics NJ
Peggy A. Head, Home Appliance Marketing NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
LG Electronics U.S.A., Inc. ********
LG Mobile Phones ****
LG Appliances ******
LG Televisions *****
LG G6 *

Agency Relationships


Brand Agency Service From To
** ********** ******* *****, ***. Media Planning, Social 2016 present
** *********** *.*.*., ***. *&* creative 2002 present
** *********** *.*.*., ***. ****** ****** ********* AOR - public relations 2004 present
** *********** *.*.*., ***. *&* creative 2007 present
** *********** *.*.*., ***. *** / *********** & ***********, ***. creative unknown present

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WinmoEdge

Rumor - LG beginning 2017 digital media planning shortly?


Subject: TV, print, outdoor, radio, digital, online, video

Company: Winmo profile), consumer electronics maker with US headquarters in Englewood, Cliffs, NJ

Opportunity: We've been told that holiday RFPs have already gone out (research Horizon, NY team wakes up from their Thanksgiving turkey coma. The Horizon team is still waiting for instructions from LG, but A25-54-focused sellers should still be able to start scheduling meetings in December.

Look for revenue across LG's entire $150-$200 million US media account, especially home appliances (female skew) and electronics/mobile (male skew) because they're due for more ad support (research here). Home improvement/upgrade trends are favorable, and poor consumer reception to Samsung's new explosion feature has opened the door for LG to attract Android fans seeking alternatives. 

Also, keep in mind that LG should be more receptive to considering new partners than usual. Besides plans to ramp up marketing, Horizon only just picked up the account in the summer (research here). 

LG Electronics U.S.A., Inc. 
1000 Sylvan Ave.
Englewood Cliffs, NJ 07632 
(201) 816-2000

David VanderWaal
Vice President, Marketing - Consumer Electronics & Home Appliances
(201) 816-2000
david.vanderwaal@lge.com

Lauren Johnson
Vice President & Associate Managing Director, Brand Strategy -- Horizon, NYC
(212) 220-5000
ljohnson@horizonmedia.com

Alexia Victor
Assistant Brand Strategist
(212) 220-5000
avictor@horizonmedia.com