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GameStop Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

GameStop, headquartered in Grapevine, TX, sells new and used video games, consoles, software and accessories for use on various gaming platforms. The company has global operations and two e-commerce sites, and

Main Telephone (817) 424-2000
Main Fax (817) 424-2002
Primary Address
625 Westport Parkway
Grapevine, TX 76051

GameStop Corporation Contacts

Contacts (5/28)
Name Title State
Dan D. Executive Chairman TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (817) 424-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 625 Westport Parkway
Grapevine, TX

Paul R. Chief Executive Officer TX
Tony B. Chief Operating Officer TX
Robert L. Executive Vice President & Chief Financial Officer TX
Mike H. Executive Vice President, Strategic Business & Brand Development. TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
GameStop Corporation ********

Agency Relationships

Brand Agency Service From To
******** *********** *** ******** *****, ***. AOR - media buying & planning 2007 present
******** *********** *** ********* *** AOR - creative 2008 present
******** *********** ******** AOR - social 2009 present
******** *********** ***** **** digital buying & planning unknown present

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GameStop's Web focused strategy lets it market products 'too big' for stores

By Erik McNeal
Staff Writer
Bartel said Gamestop continues to work closely with publishing partners to ensure that gamers have a full menu of purchase options at each launch, beyond just the game and related DLC. The Web in-store allows GameStop to keep less inventory on hand at stores.

“So, what we are learning to do, like I talked about in the franchise marketing effort, is market things that are too big for our stores, that are very unique,” he said during the conference call. “It helps our inventory position because we don't have to send it out in the U.S. to 4,400 stores. We can keep it centrally located, and we can get it to the customer very, very quickly. “
Gamestop’s PowerUp Rewards program and partnerships with video game publishers and console makers feed into these franchise marketing efforts, Bartel added.
CEO J. Paul Raines stated that Gamestop had about 40 percent trade awareness with consumers, “in spite of all … the work on marketing.”
GameStop’s gross revenue, at $1.865 billion, and net income, at $54.6 million, were both down year-over-year in the first quarter. Net income last year for the same quarter was $72.5 million.
GameStop's hardware and software market share have increased dramatically in the past few years, particularly in PlayStation 3 and Xbox 360.
 “We've driven this market share through building loyalty programs, with nearly 24 million members in the U.S. and nearly 30 million total globally, and by developing our relationships and marketing programs with our publisher and console partners,” said Robert Lloyd, CFO and EVP. “These factors give us great confidence in our ability to take advantage of growth in the next console cycle.
Last year, GameStop spent $23.31 million on measured media, the majority of which was spent on cable TV ads at 8.81 million, according to Kantar Media. In 2011, the company’s media spend was $30.14 million.