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Sony Computer Entertainment America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Sony Computer Entertainment America Inc., based in Foster City, CA, markets the PlayStation family of products. The company also develops, publishes, markets and distributes software for PlayStation consoles and entertainment systems for the North American market. The division serves as regional headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (650) 655-8000
Main Fax (650) 655-8001
Primary Address
2207 Bridgepointe Parkway
San Mateo, CA 94404
USA

Sony Computer Entertainment America, Inc. Contacts

Contacts (5/16)
Name Title State
Jim B. Senior Vice President & Chief Financial Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (650) 655-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2207 Bridgepointe Parkway
San Mateo, CA
94404
USA

Phil R. Senior Vice President, Business Development & Public Relations CA
Eric L. Senior Vice President, Marketing & Head, PlayStation Network CA
John K. Vice President, Marketing CA
Louis F. Senior Director, Strategic Business Development - PlayStation CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
PlayStation *******
Sony Computer Entertainment America, Inc. *******
SEGA *
Playstation 3 *
PSP *

Agency Relationships


Brand Agency Service From To
*********** ********* ***** creative 2004 present
*********** ****** ***********, ***. multicultural unknown present
*********** **** Creative, Digital 2017 present
*********** ***** ********* ******* creative 2011 present
*********** *** creative 2013 present

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Male Engagement Opps: Playstation Vue launches new campaign for national debut


Subject: TV, digital, social media, online

Company: Winmo profile), service that streams on-demand and live TV over the Internet.

 Sony Computer Entertainment

Opportunity: Debuted nationwide, kicking off the launch with new Slim multi-channel plans that are available in Vue’s 203 new markets, according to a Playstation blog post. Therefore, sellers should continue to go after national ad dollars tied to the launch campaign. Vue’s primary target is the current network of about 35 million Internet-enabled PlayStation consoles in the US. So, an edge should go to millennial male focused sellers, particularly those who can specifically target the male “cord cutting” viewer segment.

Also, keep in mind that Eric Lempel, SVP and head of Playstation Network America, recently said Vue would explore “all forms of media,” for the campaign created by new creative AOR Venables Bell & Partners (VB+P).

It appears that WPP’s 

Additional Insight

TV Breakdown: The first ad from VB+P (above) broke March 13, according to iSpot.tv. Thus far, $110,500 has been spent this week to air the commercial on millennial male focused programming (see breakdown right). 

Since the end of September, when Vue’s first commercial debuted,  about $1.6 million has supported Vue’s TV presence. 

Playstation Vue
919 East Hillsdale Blvd.
Foster City, CA 94404 
(650) 655-8000

Dwayne Benefield
Vice President & Head – Playstation Vue
(650) 655-8000
dwayne.benefield@am.sony.com