Time Warner makes executive shifts to Global Media Group
Media and communications conglomerate Time Warner, Inc. announced
it has made new hires and promotions to its leadership team for its Global Media Group (GMG).
The New York-based company has hired Michael Benson as its new chief creative officer and has promoted GMG veteran Kristen O’Hara to the role of chief marketing officer.
In addition to these changes, David Statman has been promoted to vice president of creative of GMG, and Amy Swanson Sillan has been promoted to VP of marketing strategy for GMG.
Time Warner Inc. is a global leader in media and entertainment with businesses in television networks, filmed entertainment and publishing. The company creates, packages and delivers content worldwide through multiple distribution outlets.
Benson and O’Hara will co-lead Time Warner
’s in-house, creative marketing and advertising group, succeeding former GMG head Mark D’Arcy.
Benson and O’Hara will report to Gary Ginsberg, executive VP for corporate marketing and communications.
O’Hara, who has been with the GMG since 2004, most recently held the title of senior VP and managing director, leading campaigns for Time Warner with partners like Unilever, L’Oreal and Johnson & Johnson.
Prior to joining Time Warner, O’Hara served as VP of corporate marketing and sales strategy at Time Inc., where she was instrumental in cultivating the company’s most recent strategic partnership with American Express Publishing, which led to additional innovative marketing strategies.
With a vast agency background, O’Hara held numerous strategic and business development roles at Young & Rubicam Advertising.
“Kristen has an innate ability to synthesize consumer insight and complex business challenges to deliver innovative and effective campaigns to clients,” said Ginsberg.
Benson most recently served as co-chief executive officer of ABC Marketing. He originally joined ABC in 1998 as SVP of advertising and promotion and became EVP of marketing for ABC Entertainment Group in June 2009.
“I’m pleased Mike has agreed to join the Time Warner team,” Ginsberg said in a statement. “He’s known for his innovation and creativity in the entertainment industry and his broad experience makes him perfectly suited for our group.”
In that position, Benson oversaw all marketing activities for ABC’s primetime and late-night lineups, experience that he will no doubt leverage in his new capacity at Time Warner.
“Together, I have no doubt that they will strengthen our mission of enhancing advertiser relationships and bring a new era of success to Time Warner’s Global Media Group,” Ginsberg concluded.
According to The List database, Time Warner Inc., works with the following agencies:
- Tampa, Fla.-based Bayshore Solutions
has handled the company’s interactive efforts since 2005;
, headquartered in Dallas has managed promotions since 1999;
- New York-based Deepend New York
has also managed interactive efforts since 2005;
, out of Los Angeles, also currently manages the company’s interactive efforts.
According to The Nielsen Company, Time Warner Inc. spent about $3.9 million on national advertising in 2010. About $2.2 million was put toward cable television ads, about $900,000 was spent on outdoor ads and about $300,000 was allocated to B-to-B efforts.
Time Warner, Inc.
One Time Warner Center
New York, NY 10019
Chief Creative Officer – Global Media Group
Chief Marketing Officer – Global Media Group
Amy Swanson Sillan
Vice President, Marketing Strategy – Global Media Group
Executive Vice President, Corporate Marketing & Communications
Chairman & Chief Executive Officer