Yahoo! Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Based in Sunnyvale, CA, Yahoo! Inc. offers internet services on a global scale. The website is an online network of integrated services, including a web portal and search engine, that allows people to communicate with each other and access, share, and create information. The site also includes email accounts, news and weather updates, advertising and online mapping.
|Main Telephone||(408) 349-3300|
|Main Fax||(408) 349-3301|
Yahoo! Inc. ContactsContacts (5/47)
|Marissa M.||Chief Executive Officer & President||CA|
Sample of Associated Brands
|Ken G.||Chief Financial Officer & Vice President, Finance & Administration||CA|
|David F.||Co-Founder & Chief Yahoo||CA|
|Joe Z.||Editor-in-Chief & Executive Creative Officer - Yahoo Fashion||CA|
|Martha N.||Global Editor-in-Chief & Head, Media||NY|
|"**'* *!**"||******||campaign, advertising, print, creative||2009||present|
|*****! ***.||**********, ***.||enterprise portals, interactive||2002||present|
|*****! ***.||*** ******* ******||public relations||2007||present|
|*****! ***.||**** **************, * ****** ******* *******||AOR - consumer public relations||2009||present|
|*****! ***.||***** *******||media buying & planning||2010||present|
Who is the Chief Executive Officer & President of Yahoo! Inc.?
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What is the email of the Chief Financial Officer & Vice President, Finance & Administration of Yahoo! Inc.?
What is direct phone of the Co-Founder & Chief Yahoo of Yahoo! Inc.?
Who is the campaign, advertising, print, creative agency of Yahoo! Inc.?
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Yahoo to launch large brand campaign, could return to TV ads
Subject: Branding, TV, digital, online
Media Spending: Yahoo's media spend nearly doubled from 2012 to 2013, rising to $49.6 million from $27 million. Most of Yahoo's ad spend is on digital, with a small percentage being spent on network TV.
Agency Relationships: Goody, Silverstein & Partners is lead creative, digital and strategic planning.
Sustained Struggles: Like AOL, Yahoo was once a widely recognized brand and one of the most visited sites on the Internet, but it has failed to to keep up with consumers’ move to next generation rivals like Facebook and Google. Since 2008, Yahoo’s annual revenue has fallen almost 40% from a peak of $7.2 billion to an expected $4.5 billion this year, and it has now experienced seven straight periods without growth in display ads.
In fact, we learned from Alibaba’s IPO documents that Yahoo’s stake in the e-commerce company is worth almost as much as Yahoo’s entire US market value (Yahoo's market value is almost $39 billion. Its investment in Alibaba is worth about $37 billion, according to Fortune).
Since Mayer’s arrival, Yahoo has has been trying to leave its search engine identity in the past and look to a future as a premier digital content and services provider. For example, earlier this year, Yahoo bought Flurry, a startup specializing in analyzing and making money from mobile applications. Flurry works with developers and marketers to “optimize the mobile experience though better apps and more personalized ads.” This was Yahoo’s largest purchase since it acquired Tumblr in 2012.
701 First Avenue
Sunnyvale, CA 94089
Chief Executive Officer & President
Chief Marketing Officer