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Univision Communications, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Univision Communications, Inc. is a spanish-language television network in the United States. Headquartered in New York City, Univision is available on cable in most of the country, with local stations in markets with large Hispanic populations.

Main Telephone (212) 455-5200
Main Fax (212) 867-6710
Primary Address
605 Third Avenue
Twelfth Floor
New York , NY 10158

Univision Communications, Inc. Contacts

Contacts (5/63)
Name Title State
Steve M. President, Advertising Sales NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 455-5200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 605 Third Avenue
Twelfth Floor
New York , NY

John E. Chief Local Media Officer NY
Tonia O. Chief Commercial Officer & President, Content Distribution NY
Keith T. President, Advertising, Sales & Marketing NY
Randy F. Chief Executive Officer & President NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Univision Communications, Inc. ******
Univision *
GalaVision *
TeleFutura *

Agency Relationships

Brand Agency Service From To
********* *********, ***. Multicultural 2000 present
********* ************* ******, ***. media buying & planning unknown present
********* ********** creative, multicultural unknown present
********* ***** *** ****** Creative, Digital, Multicultural 2010 present
********* **************, ***. ************* ******, ***. media buying & planning unknown present

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Univision launches new channels to reach growing Latino market

The Story
Spanish-language media giant Univision Communications Inc. has revealed plans to launch three new cable television channels next year in an effort to capitalize on the growing Latino market and diversify its revenue channels, the Los Angeles Times reports.
The New York-based Hispanic media conglomerate will announce that one of the new channels will broadcast soccer (futbol) and other related sports; one will be devoted entirely to news and information; and the third will showcase Spanish-language soap operas (telenovelas) which account for a large portion of Univision’s ratings.
Univision unveiled the 2011-2012 programming line-up which will expand Televisa content across all of the company’s television and interactive platforms, including a slew of original programming along with the new networks.
Again, fueled by the growing Hispanic population, Univision intends to broadcast 500 hours of new and original productions scheduled for both primetime and late night hours as it continues to innovate and expand its reach among the Latino viewership.
Univision Communications Inc. is the number one media company that serves the Hispanic community in America. Its commercial assets include its television station, Univision Network; TeleFutura Network; Galavisión, Univision Studios; Univision Local Media; Univision Interactive Media; Univision Móvil; Univision Partner Group; and Univision Emerging Networks.
The Research
In addition to the launch of three new networks, Univision Upfront will also conduct a presentation to highlight the new cross-platform branding and heightened integration opportunities that have become more prevalent now that it has enhanced its partnership with Televisa.
“Recognizing the power of the burgeoning Hispanic consumer base, Univision is investing in expanding our content across all media platforms with both traditional distributors as well as online and mobile video providers,” said President Cesar Conde.
Univision’s presentation took place at the New Amsterdam Theatre in New York, hosted by Executive VP and Chief Operation Officer, Randy Falco; President of Advertising Sales and Marketing, David Lawenda; and Conde as well.
“We have also expanded our partnership with Televisa, and other leading Spanish-language producers in the world, to deliver the content Hispanic America seeks via Univision’s multiple outlets and services. In addition, the upcoming launches of Sports, Novela and News networks will further deliver culturally-relevant, proven content to our audiences.”
In a prepared statement, Falco acknowledged the growing power of the Hispanic community, explaining that with 50 years catering to this specific market, Univision has the tools necessary to reach businesses looking to delivery growth necessary to establish and maintain a relationship with the fastest-growing consumer market in the nation.
“The groundswell of the Census has led to more demand than ever. Active clients are looking to raise the bar and do more across the entire media portfolio, while inactive clients are looking for strategies to win with Hispanics,” Lawenda said in a release.
The List database reports that Univision Communications has contracted Communication Trends, Inc. for its media buying and planning.
The Nielsen Company reports that Univision Communications spent about $700,000 on national advertising in 2010. About $300,000 was put toward spot television ads, about $290,000 was allocated to spot radio ads and about $50,000 was put toward B-to-B efforts.

Univision Communications, Inc.
605 Third Avenue
Twelfth Floor
New York, NY 10158
(212) 455-5200
Randy Falco
Executive Vice President & Chief Operation Officer
(212) 455-5200
Cesar Conde
(212) 455-5200
David Lawenda
President, Advertising Sales & Marketing
(212) 455-5324