The New York Times Company | Company Profile, Marketing Contacts, Media Spend, Brands
The New York Times Company, headquartered in New York, NY, is a media company that includes The New York Times, the International Herald Tribune, The Boston Globe, several daily newspapers and web sites, including NYTimes.com, Boston.com and About.com. The Company operates in four business units: The New York Times Media Group, New England Media Group, Regional Media Group, and About Group.
|Main Telephone||(212) 556-1234|
|Main Fax||(212) 556-3830|
The New York Times Company ContactsContacts (5/43)
|Dean B.||Executive Editor||NY|
Sample of Associated Brands
|Michael G.||Vice Chairman||NY|
|Arthur S.||Chairman & Publisher||NY|
|David L.||Editor, The Upshot||NY|
|Meredith K.||Chief Operating Officer||NY|
|International Herald Tribune||*|
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Score 17 – Future Possibility: NY Times names first consumer marketing SVP
Subject: digital, mobile, social media, content marketing, ad-tech
Company: The New York Times Company (The Times)
Opportunity: The Times has appointed Clay Fisher to the newly-created role of SVP of consumer marketing. Fisher will oversee all subscription revenues for The Time’s multiplatform products and services and will report to chief revenue officer Meredith Kopit Levien. Of Fisher’s hire, Levein said: “Clay will step in to supervise an already strong consumer marketing team and will help to accelerate subscription growth across our vast product portfolio, including The Time’s print and digital subscription business.” Fisher’s background is in integrated digital marketing, so look for work and revenue throughout the digital, martech and adtech landscapes, especially since money is moving away from TV.
Experience: Fisher joins from DirecTV, where he served as VP of the digital marketing and media group. Prior to his time with DirecTV, Fisher was head of digital marketing for Travelocity.
Media Spend: Kantar Media reports that The Times spent $45.1 million on measured media in 2014 - an 18.3% decrease from 2013. Digital spend was the highest – $35.7 million – with broadcast coming in second at only $5.4 million. iSpot reports that $1.7 million of that broadcast spend was allocated to national TV ads – most of which was spent in H1. Note that The Times has not spent any of 2015′s budget on national ads so far this year.
Digital Breakdown: Per Moat, The Times has run 113 standard display ads on 2,637 publishers so far this year (2% mobile). Top ad destinations include nymag.com, rottentomatoes.com, slate.com, overdrive.com and salon.com. The same period in 2014 saw more creatives (267) on fewer publishers (1,566); however, ad destinations stayed roughly the same (mostly large paper, lifestyle and technology).
Agency Relationships: According to The List, ID Media handles media buying and planning.
The New York Times Company
620 Eighth Ave.
New York, NY 10018
Senior Vice President, Consumer Marketing (effective July 13)
Executive Director, Consumer Marketing
Meredith Kopit Levien
Chief Revenue Officer