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Comedy Central | Company Profile, Marketing Contacts, Media Spend, Brands

Comedy Central, with headquarters in New York, NY, is a cable television channel in the United States. The channel broadcasts predominantly comedy programming, both original and syndicated. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (212) 767-8600
Main Fax (212) 767-8591
Primary Address
345 Hudson Street
Ninth Floor
New York, NY 10014

Comedy Central Contacts

Contacts (5/24)
Name Title State
John C. Executive Vice President & Chief Operating Officer - MTV Networks & Entertainment Group NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 767-8600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 345 Hudson Street
Ninth Floor
New York, NY

Walter L. Chief Marketing Officer NY
Kent A. President, Content Development & Original Programming NY
Sarah B. Executive Vice President, Talent & Development - East Coast NY
Josh L. Executive Vice President, Marketing & Creative NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Comedy Central *******

Agency Relationships

Brand Agency Service From To
****** ******* ****** *********** media buying & planning 2014 present

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Comedy Central president to step down, replaced by president of original programming, plans to drive revenue

Subject: TV, digital, print, social media

Company: Winmo), headquartered in New York City, is a cable television channel that broadcasts predominately comedy programming, and is owned by Viacom Music and Entertainment Group.

Opportunity: Recently announced, that after 25 years with Comedy Central, Michelle Ganeless is stepping down from her duties as president at the end of the month. Ganeless served as the stations president for 12 years, but after months of declining ratings, parent company, Viacom, decided to make some changes. Ganeless will be replaced by Kent Alterman, currently president of original programming. Alterman will be based in Santa Monica, CA, and will report to Viacom president Doug Herzog. 

After CEO Philippe Dauman stated that going into the next fiscal year, Comedy Central and MTV would be the driving force behind ad revenue recovery. In fact, prior to this executive shift, Herzog made executive changes at sister station, MTV, when he named longtime MLB CMO, Jacqueline Parkes, as EVP of Marketing and Creative. Alterman has been behind a lot of big successes for the station, so his promotion makes sense at the time when the comedy powerhouse needs some help. Although, this is a promotion, so there won’t be much time taken to figure out next steps. Alterman likely already has plans set in place to increase revenue, and will start implementing them soon. So, look for an increase in social media and digital efforts, as this will reach millennial viewers, and create a higher ROI for the recovering brand. 

Keep in mind that because this is not a CMO shift, it doesn’t signal a potential review as soon, but because the brand is looking for ways to recover from decreased ad revenue, expect bigger marketing shifts to come later. However, sellers should be reaching out now, as Q3 is historically the stations highest buying period. Additionally, look for ad dollars tied to millennial male engagement.

Additional Insight

Experience: With over 20 years of experience, Alterman began his time at Comedy Central as head of New York Development, until leaving in 2001, where he served as EVP at New Line Cinema. Following his time at New Line, he had an overall feature film producing and directing deal with Fox Studios, as well as producing and directing projects with Warner Bros., Lionsgate Films and 20th Television Studio. Following these positions, Alterman returned back to Comedy Central in 2010 where he served as EVP and then was promoted to President of content development and original programming, which was his most recent position with the station until recently being promoted to president. 

TV Breakdown: Since January, Comedy Central has spent $1.7 million on national TV, up $740,000 from the same period last year,

Digital Breakdown: According to Moat, so far this year, Comedy Central ran 149 standard display, 155 high impact and 117 video ads on 919 publishers (4% mobile), with 26% placed site direct versus programmatic. 

In comparison, for all of 2015, the station ran 377 standard display, 874 high impact and 224 video ads on 968 publishers (11% mobile), with 82% placed site direct.

345 Hudson Street
Ninth Floor
New York, NY 10014
(212) 767-8600

Kent Alterman
(212) 767-8600

Walter Levitt
Chief Marketing Officer

Shawn Silverman
Vice President of Brand Marketing
(212) 767-8677