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BET Networks, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

BET Networks, a division of Viacom Inc., is the leading provider of media and entertainment for African Americans and consumers of Black culture globally. BET and CENTRIC reach more than 89 million and 31 million households respectively and can be seen in the United States, Canada and the Caribbean. BET can also be seen in the United Kingdom and sub-Saharan Africa. CENTRIC is a new music and entertainment brand from BET Networks, offering programming that reflects the music, icons, cultures and lifestyles of today's trend setting, sophisticated African American and multicultural adults. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (202) 608-2000
Main Fax (202) 608-2599
Primary Address
1235 W Street, Northeast
Washington, DC 20018-1211

BET Networks, Inc. Contacts

Contacts (5/40)
Name Title State
Debra L. Chairman & Chief Executive Officer DC
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (202) 608-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1235 W Street, Northeast
Washington, DC

Jeanine L. Chief Marketing & Communications Officer DC
Stephen H. President, Programming NY
Louis C. President, Broadcast & Advertising Media Sales IL
Raymond G. Executive Vice President, Broadcast Media Sales NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BET Networks, Inc. ******* *****

Agency Relationships

Brand Agency Service From To
*** ********, ***. ********** ******** Media Planning 2016 present
*** ********, ***. *** *********** Media Buying, Multicultural unknown present
*** ********, ***. *** *********** ****** Digital 2013 present

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Who is the Chairman & Chief Executive Officer of BET Networks, Inc.?

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What is the email of the Chief Marketing & Communications Officer of BET Networks, Inc.?

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Who is the Media Planning agency of BET Networks, Inc.?

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Rumor Confirmed, H1 Media Opps: BET moves media planning, buying

Subject: TV, digital, mobile, video, radio, outdoor

Brand: BET Networks

Update (10/27): We confirmed that Mediahub recently picked up media planning and buying duties from long-time AOR Boston office likely has BET since they're already handling Viacom sibling VH1, according to Winmo. We'll let you know if we find out differently. 

Move your 2017 media pitches to Mediahub, Boston, along with in-house BET decision makers. Display spending has been down this year across desktop, mobile and video, per Pathmatics, even though BET has been expanding its multiplatform presence. Hopefully spending is back up next year. 

Below published 10/26

Opportunity: We've received a tip that Harmelin Media, media AOR since at least 2001, has lost the account. BET isn't denying that Harmelin is off, so it seems legit to me. But, we've been unable to confirm whether the account has already moved, so media shops with the scope to handle the network should send a quick intro to see if it's still in play.

The timing is interesting considering Viacom sibling MTV, also here). We'll keep you posted as we learn more, but it makes us wonder if BET creative work could be in play, as well. 

Sellers - in the meantime, shift your agency outreach to in-house BET decision makers, who can refer you to new agency staff once they've transitioned. It never hurts to be top-of-mind with the client, as well. DMs should be most receptive to digital pitches given BET's Pathmatics, hopefully a trend that reverses next year.

Additional Insight

Media Spend: Spent between $4.5-$5.5 million annually on measured media since 2013, according to Kantar Media. The bulk of spending last year, about $3.2 million, went to broadcast ads, mainly cable TV. At $1.4 million, out-of-home (OOH) received most of the remaining budget. 

TV Breakdown: Since last October, $2.7 million has gone to national TV ads (see targeting above, up from $1.7 million during the same period a year earlier, reports. 

  Desktop Mobile Video
Oct 15-16 $510,000 $111,200 $886.500
Oct 14-15 $1.1M $236,400 $1.8M

Digital Breakdown:Since last October, video, desktop and mobile impressions (see spending amounts right) have been bought mostly direct, Pathmatics reports. Top targeted sites include,,,,,, and 

BET Networks, Inc. 
1235 W Street, NE 
Washington, DC 20018-1211 
(202) 608-2000

Vicky Free
Executive Vice President & Chief Marketing Officer
(212) 205-3018 ext: 23018

Rick Gelke
Manager, Digital Media
(202) 608-2000

Harprett Gill
Manager, Digital Sales Strategy & Planning
(202) 608-2000