BET Networks, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
BET Networks, a division of Viacom Inc., is the leading provider of media and entertainment for African Americans and consumers of Black culture globally. BET and CENTRIC reach more than 89 million and 31 million households respectively and can be seen in the United States, Canada and the Caribbean. BET can also be seen in the United Kingdom and sub-Saharan Africa. CENTRIC is a new music and entertainment brand from BET Networks, offering programming that reflects the music, icons, cultures and lifestyles of today's trend setting, sophisticated African American and multicultural adults. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(202) 608-2000|
|Main Fax||(202) 608-2599|
BET Networks, Inc. ContactsContacts (5/40)
|Debra L.||Chairman & Chief Executive Officer||DC|
Sample of Associated Brands
|Jeanine L.||Chief Marketing & Communications Officer||DC|
|Stephen H.||President, Programming||NY|
|Louis C.||President, Broadcast & Advertising Media Sales||IL|
|Raymond G.||Executive Vice President, Broadcast Media Sales||NY|
|BET Networks, Inc.||*******|
Who is the Chairman & Chief Executive Officer of BET Networks, Inc.?
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Who is the Media Planning agency of BET Networks, Inc.?
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Rumor Confirmed, H1 Media Opps: BET moves media planning, buying
Subject: TV, digital, mobile, video, radio, outdoor
Brand: BET Networks
Update (10/27): We confirmed that Mediahub recently picked up media planning and buying duties from long-time AOR Boston office likely has BET since they're already handling Viacom sibling VH1, according to Winmo. We'll let you know if we find out differently.
Move your 2017 media pitches to Mediahub, Boston, along with in-house BET decision makers. Display spending has been down this year across desktop, mobile and video, per Pathmatics, even though BET has been expanding its multiplatform presence. Hopefully spending is back up next year.
Below published 10/26
Opportunity: We've received a tip that Harmelin Media, media AOR since at least 2001, has lost the account. BET isn't denying that Harmelin is off, so it seems legit to me. But, we've been unable to confirm whether the account has already moved, so media shops with the scope to handle the network should send a quick intro to see if it's still in play.
The timing is interesting considering Viacom sibling MTV, also here). We'll keep you posted as we learn more, but it makes us wonder if BET creative work could be in play, as well.
Sellers - in the meantime, shift your agency outreach to in-house BET decision makers, who can refer you to new agency staff once they've transitioned. It never hurts to be top-of-mind with the client, as well. DMs should be most receptive to digital pitches given BET's Pathmatics, hopefully a trend that reverses next year.
Media Spend: Spent between $4.5-$5.5 million annually on measured media since 2013, according to Kantar Media. The bulk of spending last year, about $3.2 million, went to broadcast ads, mainly cable TV. At $1.4 million, out-of-home (OOH) received most of the remaining budget.
TV Breakdown: Since last October, $2.7 million has gone to national TV ads (see targeting above, up from $1.7 million during the same period a year earlier, iSpot.tv reports.
Digital Breakdown:Since last October, video, desktop and mobile impressions (see spending amounts right) have been bought mostly direct, Pathmatics reports. Top targeted sites include tmz.com, worldstarhiphop.com, blackplanet.com, madamenoire.com, espn.com, bleacherreport.com, bossip.com and youtube.com.
BET Networks, Inc.
1235 W Street, NE
Washington, DC 20018-1211
Executive Vice President & Chief Marketing Officer
(212) 205-3018 ext: 23018
Manager, Digital Media
Manager, Digital Sales Strategy & Planning