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Dish Network | Company Profile, Marketing Contacts, Media Spend, Brands




Dish Network is primarily a holding company that handles two satellite television business units: Dish Network and EchoStar Technologies Corporation. The company, founded in 1980, has headquarters in Englewood, CO.

Main Telephone (303) 723-1000
Main Fax (303) 723-1454
Primary Address
9601 South Meridian Boulevard
Englewood, CO 80112
USA

Dish Network Contacts

Contacts (5/68)
Name Title State
Charlie E. Chairman & Chief Executive Officer CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 723-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 9601 South Meridian Boulevard
Englewood, CO
80112
USA

Vivek K. Chief Technology Officer & Executive Vice President CO
Erik C. President, & Chief Operating Officer CO
Steven S. Chief Financial Officer CO
Jay R. Chief Marketing Officer CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Dish Network *********
Sling TV *

Agency Relationships


Brand Agency Service From To
**** ******* ******** **** AOR - creative 2005 present
**** ******* ******** ***** Multicultural 2004 present
**** ******* ******* *****, ***. AOR - media buying & planning 2010 present
**** ******* ******* *****, ***. AOR - media buying & planning 2010 present
**** ******* ****** *. ****, *** AOR - creative 2011 present

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WinmoEdge

Millennial Media Opps: Sling TV launches new campaign targeting 'cord-cutters'


Subject: TV, print, digital, social media

Brand: Network, is a subscription video on demand service offering a selection of major cable channels that can be streamed through smart TVs, digital media players and apps.

Opportunity: Like most traditional cable and satellite TV providers, Dish ontinues to lose subscribers. It has been pushing Sling TV to bring back younger customers and just upped the ante with a new multi-million dollar campaign touting the over-the-top (OTT) TV service. 

Initially, Sling was aimed at younger consumers who never signed up for pay TV subscriptions, but the new campaign is targeting all "cord-cutters,"  people who stopped paying for traditional pay TV subscriptions. According to CEO Roger Lynch, what makes Sling TV different from other streaming services is that it offers a happy medium for fed-up cable customers to pay for a selection of TV channels without giving up cable entirely (basically many popular stations such as ESPN aren't selling standalone apps yet so this is the comprise). 

This may come as a shock, but the new campaign will primarily target millennials, as the demographic continues to watch fewer hours of traditional TV per day. The campaign will run across TV, digital, print and social channels. New TV creative, by agencies 

Look for TV and digital spend to increase as the campaign continues. Already, display activity has been higher since January than all of last year. Pathmatics reports.Therefore, mass millennial-focused sellers should keep going after this new campaign revenue through at least fall next year. It appears that Sling TV handles media in-house. We'll keep you posted as we learn more. 

Dish Network's plummeting broadcast media budget is out of 

Additional Insight

Digital Breakdown: Since January, Pathmatics reports that Sling TV has spent $47 million on digital display, running 5,288 unique creatives that garnered 8.7 billion impressions. Of these, 59% were placed site-direct versus programmatically (see targeting right).

For the same period last year, Sling TV only spent $19 million on digital display and 2.9 billion impressions and for all of 2015, spent $38.4 million with 5.5 billion impressions. 

Sling TV
9601 South Meridian Blvd.
Englewood, CO 80112
(303) 723-1000

Glenn Eisen
Chief Marketing Officer
(303) 723-1000
glenn@sling.com

Ryan Durham
Head, Digital Strategy & Marketing
(303) 723-2924
ryan.durham@dishnetwork.com