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Dow Jones & Company, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in New York, NY, this multinational media company specializes in print and electronic business news, including the popular "Wall Street Journal." Dow Jones & Company also publishes Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, MarketWatch and Ottaway community newspapers. Dow Jones has partial ownership, with Reuters Group, of Factiva and, with Hearst, of SmartMoney. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (212) 416-2000
Main Fax (212) 597-5888
Primary Address
1211 Avenue of the Americas
New York, NY 10036

Dow Jones & Company, Inc. Contacts

Contacts (5/15)
Name Title State
William L. Chief Executive Officer NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 416-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1211 Avenue of the Americas
New York, NY

William C. Client Partner NY
Joseph V. Senior Vice President, Operations NY
Joseph V. Senior Vice President, Operations - The Wall Street Journal NY
Gary H. Publisher & Vice President, Advertising - Barron's Magazine NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Asian Wall Street Journal *
Barron's National Business & Financial Weekly *
Dow Jones Averages *
Factiva *
Far Eastern Economic Review *

Agency Relationships

Brand Agency Service From To
***** **** ****** ******* *** interactive, print, broadcast 1998 present
*** ***** & *******, ***. *** interactive, print, broadcast 1998 present
*** ***** & *******, ***. ***** ***** ***** Social, Search 2016 present
*** ***** & *******, ***. ***** ****** & ************* Public Relations, Social unknown present
********.*** *** interactive, print, broadcast unknown present

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Dow Jones hires VP, Product Management

The Story
Dow Jones & Company announced the appointment of James Becker as the new vice president of product management for the Business and Relationship Intelligence group, according to the company.
Becker joins an executive team that consists of Managing Director Tom Aley; Chief Operating Officer Simon Bradstock; Vice President of Media Services Jeff Bruce and Vice President of Business Development Darr Aley.
Becker is responsible for leading an aggressive and innovative product strategy focused on next generation sales intelligence applications. He will have oversight for the product and commercial strategy to meet the growth goals of the organization.
He’ll also collaborate across the New York-based company to expand its existing company and executive content collection in an effort to integrate Dow Jones’ technologies like B-to-B social networking and Web-extraction into a range of customer interface applications.
Dow Jones Business and Relationship Intelligence provides customer intelligence solutions that enable organizations to identify and connect to the best possible business opportunities. This segment of Dow Jones combines innovative technology with actionable information that assists research professionals and media organizations with their sales initiatives.
The Research
Director of Marketing for Business & Relationship Intelligence Adrienne MacWhannell told WinmoEdge that this segment is a small division within Dow Jones with a very targeted market.
She said that the target audience is B-to-B sales and marketing representatives, and added that its internal sales force handles the promotions and channels market .
MacWhannell added that the Business & Relationship Intelligence market outreach depends on who the company is advertising to. The segment has a whole range of target audience segments, including consumers in marketing, sales and public relations.
“We help sales organizations identify new business opportunities, prepare for sales calls effectively, build a deep understanding of their prospects and customers business needs and landscape, as well as monitor territories for any news that triggers new opportunities or potential risk,” she said.
MacWhannell feels that in this competitive marketplace, Dow Jones has indispensable business news and content plus innovative capabilities, which include B-to-B social networking and sales triggers that differentiate the company and provides the tools that salespeople need.
Dow Jones has planned to integrate these new technologies like Web extraction and social mapping for 2009 in an effort to provide new, differentiated applications. The company also intends to enhance its Dow Jones Companies & Executives product and is bringing a new, task-oriented sales application to market as well.
“Our marketing efforts will support that,” MacWhannell said. “Dow Jones is a well known brand but we will continue to push the brand to increase recognition in our target market.”
“We have a limited marketing budget like most B-to-B companies, and while Jimmy’s not responsible for marketing, he will work collaboratively with marketing to bring product enhancements to market,” she said. “We don’t use any ad platform, and we have no major advertising agencies.”
MacWhannell said that the company’s marketing strategy will continue to focus on its primary target audience, which is B-to-B sales, marketing and business development, as well as driving demand and awareness, supporting the sales teams and bringing new products and enhancements to market.
The Nielsen Company reported that Dow Jones spent about $34.7 million on national advertising efforts in 2008. About $25.1 million was spent on national newspaper ads, $5.7 million was spent on national magazine ads and $1.7 million was spent on cable television ads.
The Direction
This is an interesting type of opportunity for the right type of agency. Firms with B-to-B experience should reach out to Becker to discuss your options, though external help may be limited to a very specific type of firm.

Dow Jones & Company, Inc.
One World Financial Center
200 Liberty Street
New York, NY 10281
(212) 416-2000
James Becker
Vice President, Product Management, Business & Relationship Intelligence Group
(212) 416-2000
Adrienne MacWhannell
Director, Marketing, Business & Relationship Intelligence
(212) 659-2486
Tom Aley
Managing Director, Business & Relationship Intelligence Group
(212) 416-2000