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DIRECTV, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

The DIRECTV Group, headquartered in El Segundo, CA, provides U.S. customers with satellite television service. The company, founded in 1994, also offers video-on-demand service, high-definition programming, and in certain areas, bundled Internet and phone service.

Main Telephone (310) 535-5000
Main Fax (310) 964-6000
Primary Address
2230 East Imperial Highway
El Segundo, CA 90245

DIRECTV, Inc. Contacts

Contacts (5/29)
Name Title State
Larry H. Executive Vice President, Legal & General Counsel CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (310) 535-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2230 East Imperial Highway
El Segundo, CA

Roger H. Senior Vice President, Creative Services CA
Rasesh P. Senior Vice President, Product Management - AT&T CA
Christopher L. Senior Vice President, Original Content & Production CA
Jason B. Vice President & Head, National Sales NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
DIRECTV, Inc. *********

Agency Relationships

Brand Agency Service From To
*******, ***. **** *********** multicultural 2003 present
*******, ***. ******* ********* public relations 2003 present
*******, ***. ********* Digital, Media Planning 2010 present
*******, ***. **** ***** digital 2013 present
*******, ***. ************** Digital, Media Buying unknown present

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DIRECTV'S Advertising VP joins agency soon after CMO adds responsibilities

DIRECTV’s Vice President of Advertising Michael Stefanski has left the satellite service provider after just 10 months on the job.

The 15-year marketing veteran has joined, where he’s managing director and the firm’s fourth management partner. Amalgamated's leadership/managing partner team also includes Chief Creative Officer Eric Silver; Chief Executive Officer Brian Martin; and Chief Strategy Officer Doug Cameron.

Stefanski’s experience includes time on both the client and agency side. Before DIRECTV, the marketer was assistant VP of global brand and marketing at insurer MetLife and he held roles at big New York firms like BBDO and JWT.

Amalgamated's roster includes Ben & Jerry's, Coca Cola's Honest Tea and CarMax, according to The List.

WinmoEdge contacted DIRECTV to see if a new advertising VP has been appointed, but we haven’t received an immediate response.

This follows the recent
that Paul Guyardo, who led DIRECTV’s U.S. Sales and Marketing organizations, has been promoted to executive VP, chief revenue & marketing officer.

Continuing to report to Mike White, the company's chairman, president and chief executive officer, Guyardo, will now oversee both traditional ad sales and the company’s new addressable and digital platforms.

Guyardo joined the company in 2005 as EVP and CMO, where he leads all sales and distribution channels; marketing; branding/advertising; public relations; pricing; packaging;; sports; premium channels; on-demand businesses; customer retention; consumer research and  analytics; and creative services.

With the addition of Ad Sales, he now oversees all functions that drive the company's $22 billion in U.S. revenue.

In addition, Keith Kazerman, who joined the company in 2005, has been promoted to SVP of Ad Sales, reporting to Guyardo.

Kazerman and his Ad Sales team will focus on successfully launching DIRECTV’s addressable and digital platforms, and furthering the company's interactive advertising efforts, according to the company.

Last week, DIRECTV reported that its first quarter earnings increased 8.5 percent as it boosted investment in the fast-growing Latin America segment and grew its U.S. business, according to

The El Segundo, Calif.–based company aims to double its Latin America subscribers to more than 16 million and annual revenue to more than $10 billion over the next five years. During the first quarter, DIRECTV added 593,000 Latin America net subscribers, up from the 427,000 who were gained last year.

Overall, the company had a total of 8.46 million subscribers in the region by the end of the quarter, a 36 percent jump from the year earlier.

Meanwhile, DIRECTV added 81,000 subscribers in its U.S. segment, slowing sharply from a year earlier. Total subscribers in the U.S. stood at 19.97 million, at the end of the quarter, up slightly from 19.4 million a year earlier.

During the first quarter, revenue increased 12 percent to $7.05 billion.

DIRECTV has built buzz around
featuring actor Charlie Sheen re-enacting a scene from “Platoon”.

Kantar Media reports that DIRECTV allocated $371.7 million towards measured media in 2011, down from $439.1 million in 2010. Network TV spending was cut about $20 million in 2011, while Spanish language network TV spending was slashed from $101.5 million in 2010 to $24.6 million last year.

In April, competitor Dish Network appointed James Moorhead, the P&G veteran who oversaw Old Spice's "Man Your Man Could Smell Like" brand revivial" as its CMO.

2230 East Imperial Highway
El Segundo, CA 90245
(310) 535-5000

Jon Gieselman (Assistant – Linda)
Senior Vice President, Advertising, Communications & Public Relations
(212) 205-0883

Paul Guyardo (Assistant – Dee Diablo)
Executive Vice President & Chief Revenue & Marketing Officer
(212) 205-0883

Keith Kazerman
Senior Vice President, Ad Sales
(212) 205-0883

Dan Ferguson
Senior Director, Marketing
(310) 535-5000

Michele Neesley
Director, Marketing
(310) 535-5000

Darris Gringeri
Vice President, Public Relations
(212) 205-0882