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Moet Hennessy USA | Company Profile, Marketing Contacts, Media Spend, Brands




Moet Hennessy is the wines and spirit division of the LVMH group. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (212) 251-8200
Main Fax (212) 251-8385
Primary Address
85 Tenth Avenue
Second Floor
New York, NY 10011
USA

Moet Hennessy USA Contacts

Contacts (5/41)
Name Title State
Jim C. President & Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 251-8200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 85 Tenth Avenue
Second Floor
New York, NY
10011
USA

Rodney W. Chief Marketing Officer & Executive Vice President, Brands NY
Charles G. President & Chief Executive Officer - Belvedere Vodka Division NY
Tim N. Senior Vice President - Northeast Region NY
Vanessa K. Senior Vice President - Veuve Clicquot, Krug & Ruinart NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Chandon Estates *
Chateau de Sancerre *
Dom Perignon *
Domaine Chandon *
Hennessy *

Agency Relationships


Brand Agency Service From To
** **** ***** ***** ***** media buying & planning unknown present
********* ***+ Creative 2017 present
********* ***** AOR - digital 2014 present
********* ***** ***** ***** media buying & planning unknown unknown
******* ******* ***** ***** ***** media buying & planning unknown present

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WinmoEdge

TV, Digital Opps: Hennessy launches first US campaign in over a decade


Subject: Digital, TV, social media, PR

Brand: Moet Hennessy, is a cognac house with headquarters in Cognac, France, and sells about 50 million bottles a year worldwide. 

Opportunity: Launched its first U.S. ad campaign in over a decade for its "ultra-premium" blend, Hennessy V.S.O.P. Privilège. The new campaign, from creative shop Droga5, is titled “Harmony, Mastered From Chaos,” and features 15-, 30- and 60-second digital spots, a new "interactive experience," consumer events, retail tastings and social and PR initiatives. For example, following the initial launch, mixologists across New York City, Chicago and Los Angeles offered new twists to classic drinks, all crafted with V.S.O.P Privilège. 

Although the brand has been a relatively big ad spender thus far, this year in particular, ad spending has been on the rise. Keep in mind that parent company Moet Hennessy added a new CMO in January, which is likely from where the increase in ad spending stems. Specifically, the brand has already spent the same amount this year on national TV then it did for all of last year. Additionally, digital display has increased since last year as well. Now, with the launch of the new campaign, expect the spending to keep increasing. Therefore, food and beverage-focused sellers should begin reaching out now to pick up any available ad dollars tied to the current campaign. Look for digital and traditional ad dollars tied to affluent legal drinking age consumer engagement. 

Additional Insight

TV Breakdown: So far this year, Hennessy has spent $9.3 million on national TV ads, just $300,000 less than it spent for all of 2015, according to

Digital Breakdown: Since January, Moat reports that Hennessy has run six video, 40 high impact and 65 standard display ads on 43 publishers (2% mobile). Of these, 63% were placed site direct versus programmatic. Top ad destinations include: liquor.com, vice.com, power106.com, gq.com, go.com, power1051fm.com, foodandwine.com, lamusica.com, uproxx.com, thedailybeast.com and dazeddigital.com. Looking at the same period last year, the beverage brand ran nine video, 13 high impact and 44 standard display ads on 329 publishers (9% mobile; 60% site direct). 

In comparison to all of 2015, the brand ran 13 video, 13 high impact and 75 standard display ads on 381 publishers (9% mobile; 49% site direct). 

Hennessy
85 Tenth Avenue
Second Floor
New York, NY 10011
(212) 251-8200

Rodney Williams
Chief Marketing Officer & Executive Vice President, Brands - Moet Hennessy
(212) 251-8200
rodney.williams@mhusa.com

Raquel Cadourcy
Director, Experiential Marketing
(212) 251-8200
raquel.cadourcy@mhusa.com