Moet Hennessy USA | Company Profile, Marketing Contacts, Media Spend, Brands
Moet Hennessy is the wines and spirit division of the LVMH group. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(212) 251-8200|
|Main Fax||(212) 251-8385|
Moet Hennessy USA ContactsContacts (5/41)
|Jim C.||President & Chief Executive Officer||NY|
Sample of Associated Brands
|Rodney W.||Chief Marketing Officer & Executive Vice President, Brands||NY|
|Charles G.||President & Chief Executive Officer - Belvedere Vodka Division||NY|
|Tim N.||Senior Vice President - Northeast Region||NY|
|Vanessa K.||Senior Vice President - Veuve Clicquot, Krug & Ruinart||NY|
|Chateau de Sancerre||*|
|** ****||***** ***** *****||media buying & planning||unknown||present|
|*********||*****||AOR - digital||2014||present|
|*********||***** ***** *****||media buying & planning||unknown||unknown|
|******* *******||***** ***** *****||media buying & planning||unknown||present|
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TV, Digital Opps: Hennessy launches first US campaign in over a decade
Subject: Digital, TV, social media, PR
Brand: Moet Hennessy, is a cognac house with headquarters in Cognac, France, and sells about 50 million bottles a year worldwide.
Opportunity: Launched its first U.S. ad campaign in over a decade for its "ultra-premium" blend, Hennessy V.S.O.P. Privilège. The new campaign, from creative shop Droga5, is titled “Harmony, Mastered From Chaos,” and features 15-, 30- and 60-second digital spots, a new "interactive experience," consumer events, retail tastings and social and PR initiatives. For example, following the initial launch, mixologists across New York City, Chicago and Los Angeles offered new twists to classic drinks, all crafted with V.S.O.P Privilège.
Although the brand has been a relatively big ad spender thus far, this year in particular, ad spending has been on the rise. Keep in mind that parent company Moet Hennessy added a new CMO in January, which is likely from where the increase in ad spending stems. Specifically, the brand has already spent the same amount this year on national TV then it did for all of last year. Additionally, digital display has increased since last year as well. Now, with the launch of the new campaign, expect the spending to keep increasing. Therefore, food and beverage-focused sellers should begin reaching out now to pick up any available ad dollars tied to the current campaign. Look for digital and traditional ad dollars tied to affluent legal drinking age consumer engagement.
Digital Breakdown: Since January, Moat reports that Hennessy has run six video, 40 high impact and 65 standard display ads on 43 publishers (2% mobile). Of these, 63% were placed site direct versus programmatic. Top ad destinations include: liquor.com, vice.com, power106.com, gq.com, go.com, power1051fm.com, foodandwine.com, lamusica.com, uproxx.com, thedailybeast.com and dazeddigital.com. Looking at the same period last year, the beverage brand ran nine video, 13 high impact and 44 standard display ads on 329 publishers (9% mobile; 60% site direct).
In comparison to all of 2015, the brand ran 13 video, 13 high impact and 75 standard display ads on 381 publishers (9% mobile; 49% site direct).
85 Tenth Avenue
New York, NY 10011
Chief Marketing Officer & Executive Vice President, Brands - Moet Hennessy
Director, Experiential Marketing