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Anheuser-Busch Companies, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Since 1860, Anheuser-Busch has been producing some of the world's best-selling beers. It is also one of the primary manufacturers of aluminum beverage containers in the United States, and is the world's largest aluminum can recycler. Along with its beer operations, Anheuser-Busch Companies, Inc. has several theme parks and resorts.

Main Telephone (212) 573-8800
Main Fax
Primary Address
250 Park Avenue
Second Floor
New York, NY 10177
USA

Anheuser-Busch Companies, Inc. Contacts

Contacts (5/156)
Name Title State
Carlos B. Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 573-8800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 Park Avenue
Second Floor
New York, NY
10177
USA

Tom K. Senior Vice President & Chief Marketing Officer - Employees' Credit Union & Divisions NY
David A. Chief Integration Officer NY
Marcel M. Chief Marketing Officer NY
Michel D. President & Chief Executive Officer - North America NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bud Light *********
Bud Ice *
Budweiser *********
Busch *******
Busch Light *******

Agency Relationships


Brand Agency Service From To
********-***** *********, ***. *******, ***. Creative, Digital, Social 2016 present
********-***** *********, ***. ******** ********* ******* multicultural unknown present
********-***** *********, ***. ******* creative 2014 present
********-***** *********, ***. ******** ******* Experiential, Social 2007 present
********-***** *********, ***. ******** ***** ******* creative, digital 2007 present

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WinmoEdge

Review Imminent?: A-B InBev 'considering' media buying, planning review in Q2 2017 (Score 62)


Subject: digital, TV, print, millennial marketing, outdoor, sponsorship

Company: A-B InBev

Opportunity: Is reportedly considering a media buying and/or planning review in Q2. A spokeswoman for the company said  "best practices" require a regular review of its media operating model. She continued, "Following the combination with SABMiller, [A-B] is currently assessing [its] media planning and buying model and whether a global media agency review would be required." To this end, the beer giant is currently looking to hire a consulting form to review current ad buying practices, which could result in a potential review.

Therefore, media agencies, if you haven't figured it out yet, now is the time to reach out to A-B decision makers to get in on the review. Because of the number of brands in A-B's portfolio, its media agency roster is lengthy and a review could seek to consolidate work under fewer shops. The potential (*wink, wink*) review will reportedly cover North America, Europe, Asia Pacific, Latin America and Africa, among others.

Given the amount of creative, PR and digital reviews A-B has conducted this year, the possibility of a media review is to be expected. Click the links to read more about here).

Additional Information

Incumbent: A-B's current media roster includes MediaCom, well as other shops owned by WPP, Publicis, Dentsu and IPG.

Media Spend: According to Kantar Media, A-B spent $523.6 million on measured media in 2015. Note, however, that media spend in H1 2016 increased to $343.5 million from $226.2 million during H1 2015.

A-B InBev 
One Busch Place
St. Louis, MO 63118
(314) 577-2000

Ricardo Marques
Vice President, Marketing - Budweiser
(314) 577-2000
ricardo.marques@anheuser-busch.com

Marcel Marcondes
​Vice President, Marketing – US Bud Light
(314) 577-2000
marcel.marcondes@anheuser-busch.com