Beam Suntory, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Beam Suntory, Inc., formerly known as Beam, Inc. is an international premium spirits company, Beam Global' s brand portfolio includes several of the world's top brands including Sauza, Courvoisier, Jim Beam, Maker's Mark, and deKuyper. United States operations are headquartered in Deerfield, IL.
|Main Telephone||(847) 948-8888|
Beam Suntory, Inc. ContactsContacts (5/74)
|Paula E.||Senior Vice President & Global Chief Human Resources Officer||IL|
Sample of Associated Brands
|Kenton R.||Senior Vice President, General Counsel, Chief Administrative Officer & Secretary||IL|
|John O.||Senior Vice President & Chief Supply Chain Officer||IL|
|Tim H.||President - North America||IL|
|Matthew S.||Chief Executive Officer||IL|
|El Tesoro de Don Felipe||***|
|Old Grand Dad Bourbon||*|
|*** ****||******* *********||media buying & planning||unknown||present|
|* *******||******* *********||media buying & planning||2012||present|
|* *******||*** ********, ***.||creative, social||2015||present|
|***** ******'*||******** ************ ***||Experiential||2015||present|
|***** ******'*||******* *********||AOR - media buying & planning||unknown||present|
Who is the Senior Vice President & Global Chief Human Resources Officer of Beam Suntory, Inc.?
Who is the marketing contact for Beverages in IL
What is the email of the Senior Vice President, General Counsel, Chief Administrative Officer & Secretary of Beam Suntory, Inc.?
What is direct phone of the Senior Vice President & Chief Supply Chain Officer of Beam Suntory, Inc.?
Who is the media buying & planning agency of Beam Suntory, Inc.?
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Campaigns Imminent: Beam Suntory hires new creative AOR for whiskey brands (Score 75)
Subject: digital, TV, magazine, social media, video, mobile, sponsorship, outdoor
Company: Beam Suntory, the international premium spirits company with US headquarters in Deerfield, Ill. Beam's brand portfolio includes: Sauza, Jim Beam, Courvoisier, Maker's Mark and deKuyper.
Therefore, sellers should go after new campaign dollars since their ad spending should be way up. Whiskey is booming and Beam wants to drive higher trial and on- and off-premise sales.
Focus your initial pitch on Knob Creek since it already has the largest ad budget by far of the four brands. Preacher's first work for it should launch by Q2, Knob's top advertising period since 2014, according to Kantar Media. Also, we know Preacher's first ads for Basil Hayden will debut in the fall.
We're not sure of the new campaign timing for the Irish whiskey brands, but it's likely new work could launch by the fall, too. This category tends to advertise mostly in the fall/winter. Publicis's Starcom, Chi handles media planning and buying for Beam Suntory.
Agencies - Preacher's hire takes Beam even closer to "Review Imminent" territory, mainly because it shows that decision makers are willing to evaluate new agencies. As such, continue to go after Beam's other top categories and brands, especially those with agency relationships beyond 2.5-3 years, average AOR tenure.
Knob Creek Media Spend: Knob Creek spent $7.8 million on measured media last year, up 53% from $5.1 million in 2014, Kantar reports. The bulk of spending last year was on cable TV ads. The remainder, about $500,000, went to display.
Knob Creek TV Breakdown: During the past 12 months, $1.8 million has gone to national TV ads (see targeting right), all of which was allocated between September-January, iSpot.tv reports. Top targeted networks were FX, AMC, TNT and A&E for ads on programming such as "American Horror Story: Hotel," "Into the Badlands," and "NBA Basketball."
Knob Creek Digital Breakdown: Display hasn't run since last fall, according to Moat. Then, desktop was mostly programmatic and dominated sports/entertainment sites such as sbnation.com and curbed.com. Also, food/drink sites including eater.com showed substantial activity.
Video was placed mostly site direct and appeared primarily on news sites such as sfgate.com, dailymail.co.uk, nytimes.com and ajc.com.
510 Lake Cook Rd.
Deerfield, IL 60015
Senior Vice President & Global Chief Marketing Officer
General Manager, US Marketing