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Beam Suntory, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Beam Suntory, Inc., formerly known as Beam, Inc. is an international premium spirits company, Beam Global' s brand portfolio includes several of the world's top brands including Sauza, Courvoisier, Jim Beam, Maker's Mark, and deKuyper. United States operations are headquartered in Deerfield, IL.

Main Telephone (847) 948-8888
Main Fax
Primary Address
510 Lake Cook Road
Deerfield, IL 60015

Beam Suntory, Inc. Contacts

Contacts (5/78)
Name Title State
Paula E. Senior Vice President & Global Chief Human Resources Officer IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (847) 948-8888
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 510 Lake Cook Road
Deerfield, IL

Kenton R. Senior Vice President, General Counsel, Chief Administrative Officer & Secretary IL
John O. Senior Vice President & Chief Supply Chain Officer IL
Tim H. President - North America IL
Matthew S. Chief Executive Officer IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
El Tesoro de Don Felipe ***
Kamora *
Kessler *
Old Grand Dad Bourbon *
Ronrico *

Agency Relationships

Brand Agency Service From To
*** **** ******* ********* media buying & planning unknown present
* ******* ******* ********* media buying & planning 2012 present
* ******* *** ********, ***. creative, social 2015 present
***** ******'* ******** ************ *** Experiential 2015 present
***** ******'* ******* ********* AOR - media buying & planning unknown present

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Score 85 - More Reviews Imminent: Jim Beam hires another marketing DM amid roster changes

Subject: TV, digital, video, print, radio


Update (11/9): Following putting Jim Beam,  formerly No. 88 in the e), new CMO Rebecca Messina has hired a former Coca-Cola colleague to help beam up more customers. 

David Campbell, an 11-year Coke veteran, is taking on the newly created position of integrated marketing communications VP, effective Dec. 5. In this role, he'll oversee media, digital, and Beam's in-house creative agency. 

Agencies - With a creative agency review at Jim Beam already underway and Preacher recently picking up Knob Creek and Basil Hayden's (research Beam's portfolio is certainly vulnerable. Keep pitching Messina and add Campbell to your outreach in December. 

Experience: Campbell most recently was marketing director of Coke's venturing and emerging brands unit. 


Below posted 9/16

Opportunity: The international spirits company has put creative for the global Jim Beam bourbon brand, formerly No. 88 in the here). 

Jim Beam has been running the global "Make History" campaign since 2014, so a new creative team surely signals new campaigns to launch as early as Q1 2017. Note that ad spend has been on its way up since the "Make History" campaign made its debut, meaning the budget for any upcoming campaigns will be a sizeable one. Bourbon and Jim Beam wants to remain top-of-mind with millennial males. 

Traditionally, the largest portion of the brand's media spend is contributed to TV; and according to athmatics. However, even with display decreasing, it's important to note that the brand still spends a large amount on video display. So, it wouldn't hurt for digital sellers to seek any available video revenue. 

Additional Insight

Incumbent: Currently handling Jim Beam's global creative is StoryWorks - a group of three agencies including U.S.based- Mekanism; The Works, based in Australia; and Germany's Jung von Matt. We hear that Mekanism is reportedly not participating in the review, but it is unclear whether the list of agencies has been assembled.  

Media Spend: According to Kantar Media, the bourbon brand spent $30 million on measured media in the U.S. in 2015, a $9 million increase from the year before. The primary portion of its media spend is contributed to broadcast, with the rest divided among digital, print and radio.

TV Breakdown: Per 

Digital Breakdown: Since January, athmatics reports that the brand has spent $230,500 on 36 desktop display ads (25.6 million impressions), and $2.8 million on 17 video ads (132.9 million impressions), a significant drop from 2015. Last year, spending was $818,200 on 72 desktop ads (92 million impressions) and $6.1 million on 49 video ads (201 million impressions).

Note that in 2015 video impressions were purchased 97% site direct and desktop was 94%. However, this year desktop impressions were bought 85% site direct, while video was only 51% direct.

Jim Beam
510 Lake Cook Road
Deerfield, IL 60015
(847) 948-8888

Rebecca Messina
Senior Vice President & Global Chief Marketing Officer
(847) 948-8888

David Campbell
Vice President, Integrated Marketing Communications (officially starts Dec. 5)
(847) 948-8888

Beth Krigel
Senior Global Brand Manager
(847) 948-8888