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MillerCoors, LLC | Company Profile, Marketing Contacts, Media Spend, Brands

MillerCoors LLC, headquartered in Chicago, IL, markets and distributes imported beer brands such as Miller Lite, Miller High Life, Coors, Steel Reserve, and Molson Canadian. MillerCoors LLC is a joint venture between SABMiller and Molson Coors Brewing Company.

Main Telephone (303) 279-6565
Main Fax (303) 279-6718
Primary Address
Post Office Box 4030
Golden, CO 80401-0030

MillerCoors, LLC Contacts

Contacts (5/98)
Name Title State
Peter C. Vice Chairman, Molson Coors & Chairman, Miller Coors CO
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (303) 279-6565
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 4030
Golden, CO

Gavin H. Chief Executive Officer CO
Keith V. Master Brewer & Founder - Blue Moon Brewing Company CO
Jake L. Consultant - Jacob Leinenkugel Brewing Company WI
Kevin D. Chief Customer Officer WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Blue Moon *******
Extra Gold Lager *
Coors Light *********
Coors Non-Alcoholic *
Hamm's *

Agency Relationships

Brand Agency Service From To
**** **** ******* ** ******** ***** Media Buying, Media Planning 2016 present
**** **** ********, **** & ******** creative 2015 present
**** **** ******* ********* media buying & planning unknown present
***** ********** Creative 2015 present
***** ******* ** ******** ***** Media Buying, Media Planning 2016 present

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Male Media Opps: MillerCoors shifts all US retail business to Leo Burnett's Arc

Subject: digital, TV, media planning/buying, social media, sponsorships

Company: MillerCoors

Update (11/18): Apparently, its an agency shift-a-palooza over at MillerCoors. The company has shifted all of its US retail business to Leo Burnett's Arc. Arc previously shared responsibility for this work with Omnicom's The Integer Group, which has been dropped from the roster. According to an internal memo from Publicis CEO Arthur Sadoun, the win "was a direct result of a proactive initiative from the Arc teams, leveraging work and expertise they previously dedicated to McDonalds US."

Sellers - look for increased in-store opportunities here. Those who can assist the beer giant with getting the right message for the right brand in front of the right consumer at the right time should be reaching out to decision makers now. 

Read more about a possible MillerCoors media review, as well as its other recent agency shifts, below.

Below was originally published on 11/9:

Rumor - Media Pulled In-House?  We've received word that Miller has begun pulling media in-house for most of its brands. As we know, this usually signals the end of the current AORs days and the beginning of a review. Initiative still reportedly handles media for some projects, but you should be looking for a review to occur soon.

Agency readers - you know what to do here. Crack open a brew with your contacts at MillerCoors and get the three-beers-in scoop about possible reviews. As we've reported this year, there's been a fair amount of upheaval with Miller's agency roster this year, with Coors Light all shifting creative or digital shops (click the links for more information on shifts and spend breakdown).

Keep in mind, as well, that we've heard that all programmatic planning and buying is moving to here). Sellers - this all means you need to lock down in-house contacts to secure supplemental 2017 dollars through next year. We'll keep you posted as we learn more, including if and when a new media is hired. 

250 South Wacker Dr.
Suite 800
Chicago, IL 60606
(312) 496-2700

David Kroll
Chief Marketing Officer
(312) 496-2700

Ashley Selman
Vice President, Marketing - Emerging & Economy Brands
Direct Dial: (312) 496-5734

Elina Vives
Senior Director, Marketing - Coors Brands
(312) 496-2700

Bryan Ferschinger
Vice President, National Craft & Innovation
(312) 496-2700