Welch's | Company Profile, Marketing Contacts, Media Spend, Brands
Welch's juices and jellies division is the operating subsidiary of the National Grape Cooperative Association. The company sells more than 400 products throughout the United States and in 35 other countries and territories worldwide. Welch's also produces a variety of alternative grape-based products under the BAMA brand name.
|Main Telephone||(978) 371-1000|
|Main Fax||(978) 371-3707|
Welch's ContactsContacts (5/12)
Sample of Associated Brands
|Brad I.||President & Chief Executive Officer||MA|
|David E.||Chief Marketing Officer & Vice President||MA|
|Mark C.||Vice President, Domestic Sales||MA|
|Welch's Grape Juice||*|
Who is the President of Welch's?
Who is the marketing contact for non-alcoholic in MA
What is the email of the President & Chief Executive Officer of Welch's?
What is direct phone of the Chief Marketing Officer & Vice President of Welch's?
Who is the AOR - creative agency of Welch's?
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Rumor: Welch's moves media planning, buying?
Subject: TV, shopper, sponsorship
Company: Welch’s, brand of grape juices and jellies owned by the National Grape Cooperative Association.
Opportunity: We’ve learned that media planning and buying has moved from WPP’s here). We’re still digging up what MediaWorx will specifically handle, but we wanted to keep you posted in the meantime.
Note that lately the relatively small ad spender has has been combining regional buys to achieve the same impact of a national buy. To do this, Dixon has relied on New York Post. Therefore, lower cost, high impact broadcast, particularly targeting young moms and kids, should be core of of your approach. Historically planning is completed by the end of August, so reach out immediately.
The VIA Agency is still creative AOR.
Media Spend: Since 2012, most of Welch’s annual ad budget has gone to broadcast ads. In fact, over the years, print has fallen off and been re-allocated to TV, primarily cable.
TV Breakdown: Since January, $7.8 million has funded a flight from Jan-March (targeting right) compared to $10.5 million for three flights (April, June and July) over the same period last year, iSpot.tv reports. For all of 2014, $12.6 million was spent on national TV ads, down from $13.6 million in 2013.
Digital Breakdown: According to Moat, Welch’s has only run four display ads on four publishers this year (<1% mobile): z100.com, pogo.com, nwtimes.com and ktu.com.
Three Concord Farm
575 Virginia Road
Concord, MA 01742
Chief Marketing Officer