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Whole Foods Market, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Whole Foods Market, Inc., headquartered in Austin, TX, is a food retailer of natural and organic products. The company conducts its business through various wholly owned subsidiaries and has a product selection of perishable foods and most of its products are from natural food vendors. It operates stores in the United States, Canada, and the United Kingdom.

Main Telephone (770) 667-8878
Main Fax (770) 772-9050
Primary Address
1180 Upper Hembree Road
Roswell, GA 30076-1142

Whole Foods Market, Inc. Contacts

Contacts (5/38)
Name Title State
John M. Chief Executive Officer TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (512) 477-4455
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1180 Upper Hembree Road
Roswell, GA

A.C. G. President & Chief Operating Officer TX
Jason B. Executive Vice President & Chief Information Officer TX
Jeff T. President - Whole Foods Market 365 TX
Juan N. President - Florida Region FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Whole Foods Market *******
Allegro *
Whole Kids ********
365 Organic by Whole Foods *
Health Starts Here *

Agency Relationships

Brand Agency Service From To
*** ******* ** ***** ***** ******** Creative unknown present
***** ***** ****** ***** digital, public relations, social 2012 present
***** ***** ****** ******** Media Buying, Media Planning 2017 present
***** ***** ****** ***** **************, ***. Public Relations 2016 present
***** ***** ****** ******** Creative unknown present

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Score 73 - Account in Jeopardy: Whole Foods names new lead marketer amid spend increases

Subject: digital, social media, out-of-home, mobile, experiential, radio

Company: Whole Foods Market, the Austin, Texas-based organic and natural product supermarket chain

Opportunity: Following the departure of CMO Jeannine Davis D’Addario in February (more

Along with Oblisk, Whole Foods also added Brooke Buchanan and Martin Tracey to the executive team. Buchanan will serve as global VP of communications and Tracey is global VP of team member services. Buchanan will lead PR, internal communications and government affairs efforts. 

When D'Addario left the company in February, co-CEO Walter Robb mentioned that he "could see a brand campaign in the future." With a new top marketer in place, this could happen sooner rather than later.

Agency readers - you should be reaching out now to secure possible creative business in an imminent review. Competition could include  here).

Sellers - Whole Foods' current efforts include radio buys in 12 markets, which promote WF's produce price and quality. This is in addition to its digital efforts that communicate the brand's overall message, and increased social media efforts. Given COO Al Gallo's May pronouncement that Whole Foods saw  a “phenomenal” lift because of national marketing, sellers should look for similar campaigns/promotions to continue. Also, keep in mind that the grocer's digital buys are traditionally heavier from January to March.

According to Winmo, Omnicom’s GSD&M has handled Whole Foods’ traditional and digital media buying and planning since 2014, making this account vulnerable, as well. Here's the bottom line: Whole Foods' fiscal year ends in September, so now is the time to switch things up, meaning readers should be reaching out immediately.

Additional Information

Experience: Oblisk most recently served as VP of marketing for Sam's Club. 

365 by Whole Foods Launch: The company’s new, lower price concept – 

Media Spend: According to Kantar Media, Whole Foods spent $14.6 million on measured media in 2015.

National TV Breakdown:  According to‘s charts for 2015 show targeting.

For 2015, Whole Foods spent $2.2 million on national TV ads – this is a sharp decrease from the $13.9 million spent in 2014 (remember, this is when the first national campaign was launched). See 

Digital Breakdown: Pathmatics reports that Whole Foods has spent $1.7 million on 848 desktop ads so far this year (390.8 million impressions). See Pathmatics' impression source/spend share chart.

Top ad destinations included, and (indirect) and, and (direct).

Whole Foods' has spent $89,000 on 312 mobile ads (18.3 million impressions) this year, but has run no video ads. 

For full 2015, the company spent $1.7 million on desktop, mobile and video ads, so spend for 2016 is trending up.


Whole Foods Market, Inc. 
550 Bowie St.
Austin, TX 78703
(512) 477-4455

Sonya Gafsi Oblisk 
Global Vice President, Marketing
(512) 477-4455

Norma Quon 
Executive Director, Marketing
(512) 477-4455

Natanya Anderson
Senior Director, Marketing – 365 by Whole Foods
(617) 492-5500

Isabelle Francois 
Vice President, 365 by Whole Foods
(510) 428-7400