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Nestle USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




The Glendale, CA office houses the U.S. subsidiary of the world's largest food company, Switzerland-based Nestle S.A. Six groups make up the company: Beverages, Confections & Chocolates, Pet Care, Pharmaceuticals, Prepared Foods, and Refrigerated Foods.

Main Telephone (818) 549-6000
Main Fax (818) 549-6952
Primary Address
800 North Brand Boulevard
Glendale, CA 91203
USA

Nestle USA, Inc. Contacts

Contacts (5/50)
Name Title State
Dan S. Chief Financial Officer & Senior Vice President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (818) 549-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 800 North Brand Boulevard
Glendale, CA
91203
USA

Frank J. Chief Executive Officer - Nestle Health Science-Pamlab, Inc. CA
Paul G. Chairman & Chief Executive Officer CA
Alicia E. Chief Marketing Officer VA
Kim P. Vice President, Marketing - Nestle Dreyer's Ice Cream CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Butterfinger ********
Lean Cuisine *
Lean Pockets *
Maggi ****
Nescafe *

Agency Relationships


Brand Agency Service From To
*** ***** ****** media buying & planning 2013 present
******** ********** public relations 2012 present
******** ******** ******** multicultural unknown present
******** ****** media buying & planning 2013 present
**** **** ****** AOR - creative 1998 present

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WinmoEdge

TV, Digital Opps: Nescafé launches first work from new digital AOR to revive instant product


Subject: Digital, TV, online, video, social media, multicultural, Hispanic

Brand: Nestle

Opportunity: Launched its first work from new digital agency, Doner, LA, which was hired in December. The new creative, the first in several years for Nescafe Taster's Choice, will run across broadcast, digital video and social media. The campaign will also include an "immersive web experience" at TastersChoice.com. 

Like many other brands, Nescafe has recently shifted efforts to engage more with millennial coffee drinkers - the generation more or less known for spending rent money on pumpkin spice lattes. With that said, look for digital and online spend to increase moving forward. In fact, since last year, digital display activity has already risen significantly, according to Pathmatics.

Note that while Nescafe is shifting efforts away from traditional media buys, national TV spend continues to be relatively high, per iSpot. However, the largest portion of national TV spend has moved to Hispanic media channels. So, sellers with high engagement among Hispanic audiences should continue to have an opportunity for national TV revenue. 

Furthermore, sellers with high engagement among working millennials should continue to go after this new campaign revenue. Look for ad dollars tied to desktop, video, and social media. It appears that media is handled by Metavision Media, NY, but we'll keep you posted if we learn differently. 

Additional Insight

TV Breakdown: Per 

Digital Breakdown: According to Pathmatics, Nescafe has spent $11,700 on 12 desktop ads this year (981,400 impressions). Desktop ads were run only in Q1, with 82% placed site-direct, while the remainder were placed 12% ad network and 6% DSP; $113,000 has been spent on 12 mobile ads (3.9 million impressions), all of which were placed site-direct. The top ad destination for both desktop and mobile was walmart.com. 

Additionally, $92,700 has been spent on six video ads (9.4 million impressions), all of which were placed programmatically, on top ad destinations including Yahoo Homepage (yahoo.com), investopedia.com (IAC), latimes.com (Tribune Media) and popsugar.com (PopSugar).

Compared to the same period in 2015, the brand has decreased desktop spend, but increased mobile and video. In 2015, the Nescafe spent $40,100 on 21 desktop ads (9.4 million impressions), with only 20% placed site-direct; $15,800 was spent on 14 ads (2.2 million impressions), 95% placed site-direct; no video ads were run during this period.

Nescafe
800 North Brand Boulevard
Glendale, CA 91203
(818) 549-6000

Rob Case
Chief Marketing Officer
(818) 549-6000
rob.case@us.nestle.com

Elizabell Rivera Marquez
Director, Marketing
(818) 549-6000
elizabell.marquez@us.nestle.com

Berta Cruz Corominas
Marketing Manager, Nescafe
Direct: (818) 549-6357
berta.cruzcorominas@us.nestle.com