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Glazer's Distributors | Company Profile, Marketing Contacts, Media Spend, Brands

Glazer's Distributors, headquartered in Dallas, TX, is one of the largest wholesale distributors of malts, spirits, and wines in Texas & one of the largest U.S. wine and spirits distributors.

Main Telephone (972) 392-8200
Main Fax (972) 702-8508
Primary Address
14911 Quoram Drive
Suite 150
Dallas, TX 75254

Glazer's Distributors Contacts

Contacts (5/9)
Name Title State
Bennett G. Executive Vice Chairman TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (972) 392-8200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 14911 Quoram Drive
Suite 150
Dallas, TX

Mike A. Senior Vice President & Chief Information Officer TX
Louis Z. Senior Vice President, Supplier Management TX
Sheldon S. President - Southern Glazer's TX
Barkley S. Executive Vice President & Director TX

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Media Spend Channel

Associated Brands

Brand Media Spend
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Southern Wine & Glazer's Distributors form partnership

The Story
Southern Wine & Spirits of America Inc. announced that it has formed a partnership with wholesale wine, spirits and malt distributor Glazer’s Distributors called Southern/Glazer’s Distributors of America, according to the company.
Wayne Chaplin, who is the current president and chief operating officer of Miami, Fla.-based Southern Wine & Spirits of America, will serve as chief executive officer of the new strategic joint venture.
With the addition of Dallas-based Glazer’s Distributors, both companies will be better positioned to develop a larger national distribution footprint. The new joint venture will cover 38 states that represent more than 80 percent of the total wine and spirits volume in the United States.
Southern Wine & Spirits of America is a leading wine and spirits distributor and control states broker that operates in 30 U.S. states and Glazer’s is one of the largest distributors of wine, spirits and malt products that currently operates in 12 U.S. states.
The Research
Southern Wine & Spirits of America is a good strategic fit that will create a national footprint and business synergies.
“Marketing will be one of those synergies,” he said, “and it is true that over time the supplier has been what I would call ‘forwardly integrating’ marketing functions inside distributorships, so it’s going to be very interesting to see how we enhance and energize that marketing function.”
Zweig said that Glazer’s Distributors has previously engaged Dallas-based Levenson & Hill to assist with the company’s marketing, public relations, Hispanic efforts and other various projects, but said that a majority of the marketing is created by Glazer’s suppliers.
“We make sure the brands are priced based on strategy, merchandise, in-store and on-premise sales,” he said. “But we don’t sell or merchandise the Southern/Glazer brand itself.”
“We work with local marketing agencies, public relations firms, local promotional agencies and we do business with companies that can help us produce local point-of-sale,” Zweig said. “But again, the majority of the promotional marketing we implement in the market is supplier-produced.”
The List has not yet identified what agencies, if any, Southern Wine & Spirits of America currently works with.
According to Nielsen Monitor-Plus, Southern Wine spent about $220,000 on national advertising in 2007. About $30,000 was spent on spot television, $20,000 was spent on local newspaper and $170,000 was spent on outdoor ads.
Nielsen Monitor-Plus reported that Glazer’s Distributors spent almost $100,000 on outdoor ads in 2007.
The Direction
This would be a good opportunity for a few local agencies that can assist with localized marketing, public relations and promotional activities for the newly created venture. Interested firms should contact either Zweig or Wayne Chaplin immediately to discuss project work and other opportunities.

Southern Wine & Spirits of America, Inc.
1600 NW 163rd Street
Miami, FL 33169
(305) 625-4171
Wayne Chaplin
President & Chief Operating Officer & Chief Executive Officer - Southern/Glazer’s Distributors of America
(305) 625-4171 / x. 1000
Jerry Cargill
President - Southern/Glazer’s Distributors of America
(305) 625-4171
Harvey Chaplin
Chairman & Chief Executive Officer
(305) 625-4171

Glazer’s Distributors
14911 Quoram Drive
Suite 400
Dallas, TX 75254
(972) 392-8200
Louis Zweig
Senior Vice President, Corporate Strategy
(972) 392-8389
Bennett Glazer
Chief Executive Officer
(972) 392-8200