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Campari America | Company Profile, Marketing Contacts, Media Spend, Brands




Campari America, headquartered in San Francisco, CA, is a subsidiary of Gruppo Campari. Campari America markets and distributes spirits such as their flagship brand, SKYY Vodka. Skyy Spirits' portfolio also includes vodka, tequila, whiskey, liqueur and aperitif brands, including Cabo Wabo Tequila, Cutty Sark whiskey, Midori liqueur and Campari.

Main Telephone (415) 315-8000
Main Fax (415) 315-8001
Primary Address
1255 Battery Street
San Francisco, CA 94111
USA

Campari America Contacts

Contacts (5/35)
Name Title State
Gerry R. Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (415) 315-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1255 Battery Street
San Francisco, CA
94111
USA

James M. Chief Financial Officer CA
Bob K. Chief Executive Officer & Chairman CA
Melanie B. Vice President, Global Spirits Brands CA
Dave K. Vice President, Marketing - Consumer Engagement & Advocacy CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Campari *
Frangelico *
Grand Marnier *
Skyy Vodka *******
Campari America *****

Agency Relationships


Brand Agency Service From To
******** ****** ******* *** ********, ***. AOR - creative unknown present
******** ****** ******* *** ********* media buying & planning 2010 present
************ ********* media buying & planning 2010 present
******* ********* media buying & planning 2010 present
**** **** ********* media buying & planning unknown present

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WinmoEdge

Millennial Male Media Opps: Wild Turkey moves creative, launching new ad campaign


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Subject: TV, digital, sponsorship

Brand: Wild Turkey, No. 5 bourbon brand in the US. It's operated by Campari Group.

Opportunity: Moved creative to WPP's here).

Look for ad spending to be up through the end of year targeting mature millennial guys bearded and unbearded. Media planning and buying is still out of WPP sibling Mindshare, LA 

Additional Insight

Incumbent: Vitro was on creative since 2013.

Media Spend: $4.5 million went to measured media last year, down 25% from $6 million in 2014, according to Kantar Media. Almost 100% of last year's spending went to national and cable TV ads. 

TV Breakdown: Wild Turkey has spent $3.2 million on national TV ads during the last 12 months, all of which ran from August-December 2015, iSpot.tv reports. Top networks were Discovery Channel, ESPN, TNT, Comedy Central and Spike. Top targeted programming included NBA Basketball, "Naked and Afraid," and "Fast N' Loud." 

Digital Breakdown:  Wild Turkey has an almost non-existent display presence compared to competitors such as Jack Daniel's, Jim Beam and Maker's Mark, according to Moat. In fact, since January, eight banners and 20 high impact ads have appeared on 14 publishers (<1% mobile), 95% of which were placed site direct versus programmatically. One video ad has run on nine sites, led by espnfc.us. 

Wild Turkey's top desktop display partners are Gawker Media's deadspin.com, gawker.com and gizmodo.com, Moat reports.

Campari America
1255 Battery St.
San Francisco, CA 94111
(415) 315-8000

Melanie Batchelor
Senior Marketing Director - Whiskey
(415) 315-8000
melanie.batchelor@campari.com