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Treasury Wine Estates | Company Profile, Marketing Contacts, Media Spend, Brands

Treasury Wine Estates produces and markets an award winning portfolio of California wines including Beringer, Chateau St. Jean, Etude, St. Clement, and Stags' Leap and a global portfolio of premium and luxury wines including Penfolds, Rosemount, Wolf Blass and Lindemans. Treasury Wine Estates' American headquarters are located in Napa, CA. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (707) 259-4500
Main Fax (707) 259-4655
Primary Address
Post Office Box 4500
Napa, CA 94558

Treasury Wine Estates Contacts

Contacts (5/14)
Name Title State
Barry S. Senior Vice President, Marketing CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (707) 259-4500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 4500
Napa, CA

Victoria S. Senior Vice President, Sales - U.S. CA
Seth H. Vice President, Marketing CA
Michael M. Marketing Director - Southern California CA
Will S. Director, Trade Marketing - Luxury CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Beringer Vineyards *
Beringer Wine *
Castello di Gabbiano *
Chateau St. Jean *
Coldstream Hills *

Agency Relationships

Brand Agency Service From To
** ****** **** *********** Media Buying, Media Planning 2017 present
******** ********* *** ************** creative, digital, social 2009 present
******** ********* *** creative, communications, digital, public relations, shopper 2015 present
******** ********* **** *********** Media Buying, Media Planning 2017 present
******** **** **** *********** Media Buying, Media Planning 2017 present

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H2 Media Opps: Beringer launches first national TV ad in years

Subject: Digital, branding, social media, sponsorship, events

Company: Winmo profile) TWE, the world's No. 2 winemaker operates about 83 brands, including Beringer, Souverain, Penfolds, Souverain, Chateau St. Jean, Stags' Leap Winery and Wolf Blass.

Opportunity: Just launched the first TV ads for Beringer’s new ad campaign. The 15-second ad has run in video form since Q4, as part of an here). 

The TV version debuted May 30 and about $21,000 has been spent thus far. All of it has supported buys during Food Network’s “Chopped,” “Diners, Drive-Ins and Dives” and “Guy and Hunter’s European Vacation,” reports. Accordingly, Beringer’s display activity started to rise again May 30, as well. 

As such, sellers with high engagement rates among legal drinking age (LDA) female millennials should continue to go after traditional and digital ad revenue. Food/drink sellers offering high ROI video extensions should have an edge, but display ads are running on financial news, travel and entertainment sites too. 

Additional Insight

Digital Breakdown: Since new creative debuted in Q4, video has dominated Beringer’s display presence. Since Oct. 1, two video ads have appeared on 195 publishers, 99% of which were placed programmatically versus site direct. News and entertainment publishers have been targeted the most. Top sites include,,,,,,, and 

Meanwhile, almost 20 standard ads have run on almost 60 publishers <1% mobile), 59% of which was placed site direct. Desktop is mostly targeting travel, news and food/drink sites like,,,, and 

Winmo profile)
650 Airpark Rd. 
Napa, CA  94558
(707) 259-4500

Barry Sheridan
Vice President, Marketing, Americas
(707) 259-4500

Sheri Tueros
Global Director – Beringer (Promoted in April)
(707) 259-4500

Laura Maguire
Associate Brand Manager – Beringer
(707) 259-4500