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FCA US, LLC | Company Profile, Marketing Contacts, Media Spend, Brands




FCA US LLC's vehicle offerings range from top of the line luxury automobiles to super economy two-seaters and big-rig semis. A subsidiary of ultimate parent Fiat Chrysler Automobiles NV, the company has manufacturing facilities in several countries and its products are sold worldwide.

Main Telephone (248) 576-5741
Main Fax (248) 512-1756
Primary Address
1000 Chrysler Drive
Auburn Hills, MI 48326-2766
USA

FCA US, LLC Contacts

Contacts (5/96)
Name Title State
Al G. Head, Network Development MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (248) 576-5741
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Chrysler Drive
Auburn Hills, MI
48326-2766
USA

Sergio M. Chairman & Chief Executive Officer - Fiat MI
Michael K. Senior Vice President, Human Resources & Corporate Sustainability Officer MI
Pietro G. Mopar President & CEO MI
Richard P. Senior Vice President & Chief Financial Officer MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Chrysler *******
Dodge *
Jeep ********
FCA US, LLC ********
Chrysler Pacifica *******

Agency Relationships


Brand Agency Service From To
**** ***** ********* ****** ******* Media Buying, Media Planning unknown present
**** ***** ***** Creative unknown present
**** ***** *** ******* Creative 2016 present
******** **************** AOR - digital 2010 present
******** **************** AOR - digital 2010 present

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WinmoEdge

Campaign Imminent: Luxury auto Alfa Romeo moves creative ahead of new launches


Subject: Digital, print, outdoor, sponsorship, TV

Brand: Alfa Romeo, luxury auto operated by Fiat Chrysler

Opportunity: Even Luke Perry reportedly been shifted to FCA's roster of agencies, which includes Richards Group, GSD&M, Iris Worldwide and FCB. 

Auto-endemic and luxury male-focused sellers - don't fret, as new campaign dollars should still be on the table for Stelvio, a midsize crossover expected to debut in early 2017. Giulia will take on the BMW 3 series, while Stelvio will rival the Audi Q5. 

Additional Insight

Incumbent: DDB still is lead AOR on the Jeep brand, which it picked up earlier this year (research here). 

Digital Breakdown: Alfa Romeo's display activity has been about half of what it was the prior year. Since January, $738,100 has achieved 44.4 million desktop impressions, 90% of which were placed site-direct, according to Pathmatics. Top targeted sites have included edmunds.com, holywoodreporter.com, marketwatch.com, roadandtrack.com and cars.com. 

Fiat Chrysler
1000 Chrysler Dr.
Auburn Hills, MI 48326
(248) 576-5741

Pieter Hogeveen
Head, Marketing & Communications, North America - Alfa Romeo
(248) 576-5741
pieter.hogeveen@fcagroup.com