Back to All Companies

SOPUS, Shell Lubricants Division | Company Profile, Marketing Contacts, Media Spend, Brands




Shell Lubricants, headquartered in Houston, TX, provides lubrication products and services throughout the U.S. The company is a supplier of fluids and greases to U.S. manufacturers and has an extensive menu of lubricants for the food and beverage industry. Shell also offers manufacturers comprehensive lubrication services that include equipment surveys, oil sampling, fluid conditioning, fluid monitoring, and lubrication manpower. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone
Main Fax
Primary Address
Post Office Box 2967
Houston, TX 77210-4427
USA

SOPUS, Shell Lubricants Division Contacts

Contacts (5/26)
Name Title State
Troy C. General Manager, Distribution TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone:
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 2967
Houston, TX
77210-4427
USA

Chris H. Director, Global Brand TX
Brad W. General Manager, Global Key Accounts TX
Ken F. Project Manager - P & S Standardization TX
Bree S. Brand Manager TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jiffy Lube *
Pennzoil ********
Pennzoil Ten Minute Oil Change *
Quaker State *
Shell Lubricants *

Agency Relationships


Brand Agency Service From To
***** ***** ********* media buying & planning 2011 present
***** ***** ******** media buying & planning unknown present
***** ***** ***** ******** AOR - creative unknown present
****** ******** media buying & planning unknown present
****** ********* media buying & planning 2011 present

See Winmo sales intelligence in action

Recent Discussions

Who is the General Manager, Distribution of SOPUS, Shell Lubricants Division?

Who is the marketing contact for OEM & suppliers in TX

What is the email of the Director, Global Brand of SOPUS, Shell Lubricants Division?

What is direct phone of the General Manager, Global Key Accounts of SOPUS, Shell Lubricants Division?

Who is the media buying & planning agency of SOPUS, Shell Lubricants Division?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Rumor - Pennzoil, Quaker State beginning 2017 digital media planning shortly?


Subject: Digital

Company: Shell 

Opportunity: We've received word that Quaker State digital 2017 RFPs will be released by October. Of course, we can't confirm that this is true or what types of partners will be RFP'd because media shops rarely give up such exclusive information deliberately, but sellers should certainly start lining up at the pumps now.

Male-focused entertainment and sports sellers should have the edge, based on their display presence this year. The digital RFPs for both brands comes out of WPP's MediaCom, NY

Additional Insight

Digital Targeting Breakdown: Comparing desktop impressions since January, Pennzoil has had 75% share-of-voice compared to Quaker State, per Pathmatics. Both brands have little site partner overlap. In fact, of all the sites they're running on, only nascar.com and stack.com feature ads for both brands. 

Pennzoil's top targeted partners include several Gawker Media sites, such as deadspin.com, jezebel.com,kotaku.com and lifehacker.com. Also in the mix are espnfc.us, finane.yahoo.com and motortrend.com. 

Quaker State's site mix features theonion.com, bleacherreport.com, avclub.com, imgur.com, the chive.com and imgur.com. 

Desktop Purchase Channel Breakdown: The method each brand uses to buy impressions is also different (see Pathmatics charts right). While Pennzoil relies almost completely on site-direct buys, Quaker State relies much on ad networks such as OwnerIQ and Exponential's Tribal Fusion.

Shell Lubricants 
Post Office Box 2967 
Houston, TX 77210-4427 
(713) 241-6161

Chris Hayek 
Director, Global Brand 
(713) 241-6161 
christopher.hayek@shell.com

Kelsey O'Neal
Associate Media Director - MediaCom, NY
(212) 912-4200
kelsey.oneal@mediacom.com