Back to All Companies

Maxion Wheels | Company Profile, Marketing Contacts, Media Spend, Brands

Hayes Lemmerz International, based in Northville, MI, is a producer of aluminum and steel wheels. The company, founded in 1908, produces wheels for passenger cars , light trucks, commercial trucks and trailers. Hayes Lemmerz International has offices located throughout the US and internationally.

Main Telephone (734) 737-5000
Main Fax (734) 737-2099
Primary Address
39500 Orchard Hill Place
Novi, MI 48375

Maxion Wheels Contacts

Contacts (1)
Name Title State
Pieter K. Chief Executive Officer MI
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (734) 737-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 39500 Orchard Hill Place
Novi, MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Hayes Lemmerz International, Inc. *

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Executive Officer of Maxion Wheels?

Who is the marketing contact for OEM & suppliers in MI

Your personal LinkedIn network connections

Your personal LinkedIn network connections


Wheel maker Maxion hires global marketing VP to expand presence

Subject: B2B marketing, brand awareness

Company: Maxion Wheels (formerly known as Hayes Lemmerz International Inc.), the world’s largest wheel manufacturer. The manufacturer of aluminum and steel wheels for passenger cars and light trucks was acquired by Brazilian chassis and wheel supplier Iochpe-Maxion S.A. in 2012.

Opportunity: Hired Bill Wardle as VP of global sales and marketing to push Maxion’s “aggressive growth strategy,” according to a statement. Maxion, with U.S. headquarters in Novi, Mich., is known for its presence in passenger car, light truck and commercial truck and trailer customers, but look for opportunities to increase its awareness with military, agricultural and off-highway segments, as well. Maxion’s customers include large automakers like General Motors, Honda, Hyundai, Nissan, Toyota and BMW.

Additional Insight

Experience: Most recently, Wardle was global VP of sales and marketing for Magna exteriors, interiors and seating. Previously, he was VP of sales and project management for ISI Automation and the global program director at Oxford Automotive.

New Website: Earlier this year, Maxion debuted a new global site to provide customers with up-to-date information on its global innovation, process and product improvements. 

Innovation Team: Maxion formed an Innovation Team last year to focus on both short- and long-term growth. The new website was part of the team’s process, along with better integrating the sales, technical, marketing and business development departments. 

Maxion Wheels
39500 Orchard Hill Place
Novi, MI 48375
(734) 737-5000

Fred Bentley
Chief Executive Officer
(734) 737-5000

Bill Wardle
Vice President, Global Sales & Marketing
(734) 737-5000