Maxion Wheels | Company Profile, Marketing Contacts, Media Spend, Brands
Hayes Lemmerz International, based in Northville, MI, is a producer of aluminum and steel wheels. The company, founded in 1908, produces wheels for passenger cars , light trucks, commercial trucks and trailers. Hayes Lemmerz International has offices located throughout the US and internationally.
|Main Telephone||(734) 737-5000|
|Main Fax||(734) 737-2099|
Maxion Wheels ContactsContacts (1)
|Pieter K.||Chief Executive Officer||MI|
Sample of Associated Brands
|Hayes Lemmerz International, Inc.||*|
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Wheel maker Maxion hires global marketing VP to expand presence
Subject: B2B marketing, brand awareness
Company: Maxion Wheels (formerly known as Hayes Lemmerz International Inc.), the world’s largest wheel manufacturer. The manufacturer of aluminum and steel wheels for passenger cars and light trucks was acquired by Brazilian chassis and wheel supplier Iochpe-Maxion S.A. in 2012.
Opportunity: Hired Bill Wardle as VP of global sales and marketing to push Maxion’s “aggressive growth strategy,” according to a statement. Maxion, with U.S. headquarters in Novi, Mich., is known for its presence in passenger car, light truck and commercial truck and trailer customers, but look for opportunities to increase its awareness with military, agricultural and off-highway segments, as well. Maxion’s customers include large automakers like General Motors, Honda, Hyundai, Nissan, Toyota and BMW.
Experience: Most recently, Wardle was global VP of sales and marketing for Magna exteriors, interiors and seating. Previously, he was VP of sales and project management for ISI Automation and the global program director at Oxford Automotive.
New Website: Earlier this year, Maxion debuted a new global site to provide customers with up-to-date information on its global innovation, process and product improvements.
Innovation Team: Maxion formed an Innovation Team last year to focus on both short- and long-term growth. The new website was part of the team’s process, along with better integrating the sales, technical, marketing and business development departments.
39500 Orchard Hill Place
Novi, MI 48375
Chief Executive Officer
Vice President, Global Sales & Marketing