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Brunswick Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Brunswick Corporation, headquartered in Lake Forest, IL, is a global manufacturer and marketer of recreation products, including marine engines, boats, fitness equipment and bowling and billiards equipment. Brunswick's engine products include outboard, sterndrive and inboard engines; trolling motors; propellers; engine control systems, and marine parts and accessories. The company's boat offerings include fiberglass pleasure boats; luxury sport fishing convertibles and motor-yachts; offshore fishing boats; aluminum fishing boats, and pontoon and deck boats. Brunswick's fitness products include both cardiovascular and strength training equipment.

Main Telephone (847) 735-4700
Main Fax (847) 735-4765
Primary Address
One North Field Court
Lake Forest, IL 60045-4811

Brunswick Corporation Contacts

Contacts (5/11)
Name Title State
Mark S. President & Chief Operating Officer IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (847) 735-4700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One North Field Court
Lake Forest, IL

Dusty M. Chairman & Chief Executive Officer IL
Jaime I. President - Fitness Division IL
Bruce B. Vice President, Corporate & Investor Relations IL
Kevin G. Vice President, Communications & Public Affairs IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Brunswick Bowling *
Hammer Strength *
Life Fitness ****
ParaBody *
Quantum Fishing Equipment *

Agency Relationships

Brand Agency Service From To
********* ********* ********* Creative unknown present
********* ******* ********* Creative unknown present

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Life Fitness brings UK manager stateside as Global Marketing exec

The Research
Life Fitness has announced that employee Dan Wille will return to America -- having most recently managed the company’s presence in the United Kingdom -- assuming the role of vice president of global marketing and brand management.
Wille has been with the Lake Forest, Ill.-based company for the last 16 years, most recently in the U.K., where he served as country manager since July 2008.
Prior to that, he operated the consumer business unit as VP, and held various titles of increasing responsibility within the product development and marketing groups at Life Fitness.
“Life Fitness is making bold moves to support the company’s superior products,” President Chris Clawson said in a statement. “The leaders we are aligning ourselves behind understand the importance of a product-driven approach, and will be integral to the evolution of our brands.”
Life Fitness is the global leader in providing fitness equipment that manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength, distributing its equipment in more than 120 countries.
AgencyCompile reports that Life Fitness has used The Monogram Group for its creative and design efforts since 2006; Designkitchen for its interactive, branding and design, event and sponsorship marketing and branding since 2002; and 101 Worldwide for its design and digital since 2008. All firms are based in Chicago.
The Nielsen Company reported that Life Fitness spent about $260,000 on national magazine ads in 2009.

Life Fitness, Inc. (Brunswick Corporation)
One North Field Court
Lake Forest, IL 60045
(847) 735-4700
Dan Wille
Vice President, Global Marketing & Brand Management
(847) 735-4700
Chris Clawson
(847) 735-4700