General Electric Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
General Electric Corporation is a multinational conglomerate corporation headquartered in Fairfield, CT. The company's product line includes appliances, transportation equipment, lighting, generators, turbines, nuclear reactors, medical imaging equipment, and plastics which are manufactured and distributed by GE in worldwide. Additionaly, general electric also offers commercial and consumer finance and insurance, and operates broadcasting ventures.
|Main Telephone||(203) 373-2211|
|Main Fax||(203) 373-3131|
General Electric Corporation ContactsContacts (5/36)
|Beth C.||Vice Chair||NY|
Sample of Associated Brands
|Jeff I.||Chairman & Chief Executive Officer||NY|
|Linda B.||Chief Marketing Officer, Global Brand Marketing||NY|
|Deirdre L.||Chief Communications Officer||NY|
|Lorraine B.||President & Chief Executive Officer - GE Power & Water's Distributed Power||NY|
|General Electric Corporation||********|
|** ****||***||media buying & planning||2013||present|
|** *********||**** *********||AOR - creative||unknown||present|
|** *********||***||AOR - media buying & planning||2000||present|
|** ********||***||AOR - media buying & planning||unknown||present|
|******* ******** ***********||**** ******, ***.||creative||unknown||present|
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Score 69 - On the Brink: Energy startup Current names new CMO to drive demand, generate revenue
Subject: Digital, social media, online, TV
Company: General Electric.
Opportunity: Named Constellation Energy marketing veteran Bruce Stewart as CMO. Stewart joins Current at a pivotal point for the company. Revenue is already expected to reach $5 billion by 2020, and in April, Current made its first acquisition of a lighting tech company, which GE executives say is a precursor to some major customer contracts.
At Constellation, Stewart helped create a new business focused on delivering energy services to consumers, which grew to a multi-billion-dollar business in just five years. With this kind of background, don't expect Stewart to waste any time getting things moving quickly.
That means that social media and PR will likely be the most utilized marketing channels initially, and digital and TV will increase as the company grows and looks to build wider awareness. Sellers - look for available ad dollars tied to digital, social media, online and broadcast.
Experience: With over 20 years of experience, Stewart joins Current from his most recent role as SVP & CMO at kgb, Inc.
Before that, she held multiple leadership roles at big name companies such as AOL, as well as Xtone Networks, Exodus Communications, GlobalCenter and InterMedia Partners.
745 Atlantic Ave.
Boston, MA 02111
Chief Marketing Officer
General Manager, Global Marketing