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General Electric Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




General Electric Corporation is a multinational conglomerate corporation headquartered in Fairfield, CT. The company's product line includes appliances, transportation equipment, lighting, generators, turbines, nuclear reactors, medical imaging equipment, and plastics which are manufactured and distributed by GE in worldwide. Additionaly, general electric also offers commercial and consumer finance and insurance, and operates broadcasting ventures.

Main Telephone (203) 373-2211
Main Fax (203) 373-3131
Primary Address
285 Madison Avenue
New York, NY 10017
USA

General Electric Corporation Contacts

Contacts (5/36)
Name Title State
Beth C. Vice Chair NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 373-2211
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 285 Madison Avenue
New York, NY
10017
USA

Jeff I. Chairman & Chief Executive Officer NY
Linda B. Chief Marketing Officer, Global Brand Marketing NY
Deirdre L. Chief Communications Officer NY
Lorraine B. President & Chief Executive Officer - GE Power & Water's Distributed Power NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
General Electric Corporation ********
GE Cafe ******
GE Monogram ***
GE GeoSpring *

Agency Relationships


Brand Agency Service From To
** **** *** media buying & planning 2013 present
** ********* **** ********* AOR - creative unknown present
** ********* *** AOR - media buying & planning 2000 present
** ******** *** AOR - media buying & planning unknown present
******* ******** *********** **** ******, ***. creative unknown present

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WinmoEdge

Score 69 - On the Brink: Energy startup Current names new CMO to drive demand, generate revenue


Subject: Digital, social media, online, TV

Company: General Electric

Opportunity: Named Constellation Energy marketing veteran Bruce Stewart as CMO. Stewart joins Current at a pivotal point for the company. Revenue is already expected to reach $5 billion by 2020, and in April, Current made its first acquisition of a lighting tech company, which GE executives say is a precursor to some major customer contracts. 

At Constellation, Stewart helped create a new business focused on delivering energy services to consumers, which grew to a multi-billion-dollar business in just five years. With this kind of background, don't expect Stewart to waste any time getting things moving quickly.

That means that social media and PR will likely be the most utilized marketing channels initially, and digital and TV will increase as the company grows and looks to build wider awareness. Sellers - look for available ad dollars tied to digital, social media, online and broadcast. 

Additional Insight

Experience: With over 20 years of experience, Stewart joins Current from his most recent role as SVP & CMO at kgb, Inc. 

Before that, she held multiple leadership roles at big name companies such as AOL, as well as Xtone Networks, Exodus Communications, GlobalCenter and InterMedia Partners. 

Current
745 Atlantic Ave.
First Floor
Boston, MA 02111
(203) 373-3000

Bruce Stewart
Chief Marketing Officer
(203) 373-3000
bruce.stewart@ge.com

James Benson
General Manager, Global Marketing
(203) 373-3000
james.benson@ge.com