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Jaguar Land Rover North America, LLC | Company Profile, Marketing Contacts, Media Spend, Brands




Jaguar Land Rover North America sells and distributes the luxury vehicle brands of Land Rover and Jaguar. With its U.S. headquarters based in Mahwah, NJ, Jaguar Land Rover operates hundreds of dealerships throughout North America and in over 140 countries. Tata Motors acquired Jaguar Land Rover North America from Ford Motors in 2008. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (201) 818-8500
Main Fax
Primary Address
555 MacArthur Boulevard
Mahwah, NJ 07430
USA

Jaguar Land Rover North America, LLC Contacts

Contacts (5/17)
Name Title State
David C. Vice President & Chief Financial Officer NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (201) 818-8500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 555 MacArthur Boulevard
Mahwah, NJ
07430
USA

Chris M. Executive Vice President, Operations NJ
Kim M. Vice President, Marketing NJ
Stuart S. Vice President, Communications & Public Affairs NJ
Sharon C. Director, Customer Relationships & Insights NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Land Rover Range Rover *******
Jaguar XJ ******
Jaguar Land Rover North America, LLC *******
Jaguar USA ********
Land Rover LR4 *****

Agency Relationships


Brand Agency Service From To
****** *-**** ******* Creative, Digital unknown present
****** *-**** ******* Creative, Digital unknown present
****** *-**** ********* Media Buying, Media Planning unknown present
****** *-**** ******* Creative, Digital unknown present
****** *-**** ******* Creative, Digital unknown present

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WinmoEdge

Campaign Imminent: Jaguar Land Rover adds to North American agency roster


Subject: TV, digital, lifestyle-focused marketing, Hispanic media, PR

Company: Jaguar Land Rover North America

Opportunity: Added said in a statement that SpeedMedia was hired because of its "ability to save time and money over the competition, and it makes sense to partner with a company that can also offer is front-end production services, with a global multi-network distribution platform that provides back-up and redundancy during the process." 

The addition of a new digital service provider is likely a harbinger of upcoming digital campaigns, so auto-endemic and luxury male lifestyle sellers should be reaching out now to secure revenue. Jaguar has expanded its product offerings this year (research here) and has begun engaging in a "wider spectrum of media." This includes newspapers, lifestyle brand websites, men's magazines and fashion outlets.  

SpeedMedia joins WPP’s here).

Additional Information

Media Spend: Kantar Media reports that Jaguar Land Rover's measured media spend for 2015 was $126.5 million. Most of this was allocated to broadcast ads - $78.3 million. The remainder went to print ($9.6 million), digital display ($13.7 million) and digital search ($24.1 million).

National TV Spend: All data is courtesy of iSpot 

Jaguar: Has spent $68.7 million on national TV ads this year. Nine spots have aired just over 23,000 times since January (see chart for show targeting). Note that 2016's spend is more than double that for the same period in 2015  - $28.9 million. 

Land Rover: Has spent $57.7 million on national TV ads this year. Nine spots have aired 17,000 times since January (see chart for show targeting). Three of the nine spots have promoted seasonal sales events, while the other four efforts focus on specific vehicles. 

For the same period in 2015, Land Rover spent $44.6 million. Not quite that same increase as Jaguar, but still a 29.4% increase in spend YOY.

Digital Breakdown: All data is courtesy of Pathmatics

Jaguar: Total digital spend for 2016 thus far is $17.6 million (1.4 billion impressions). This spend was split pretty evenly between online video (53%) and desktop ads (44%) - the remaining 2% went to mobile ads. Majority of these ads ($15.9 million) were placed site direct. 

Top 2016 desktop destinations include espn.com, amazon.com, nytimes.com, motortrend.com and kbb.com.

Top 2016 video destinations include youtube.com, mlb.com, theatlantic.com, qz.com and mic.com.

For the same period in 2015, Jaguar spent $3.4 million on total digital ads - mostly desktop (78%). This spend - 80% less than 2016 - garnered the auto brand 688.1 million impressions.

Land Rover: Unlike Jaguar, Land Rover has actually decreased total digital spend this year, bringing ot to $9.1 million from $13.7 million for the same period 2015. Just over three-fourths of these ads - 80% - were placed site direct on destinations such as youtube.com, aol.com, theverge.com and edmunds.com.

Jaguar Land Rover North America, LLC 
555 MacArthur Boulevard 
Mahwah, NJ 07430 
(201) 818-8500

Kim Kyaw
Head, Digital, Social and CRM
(201) 818-8500
kkyaw@jaguarlandrover.com 

Kim McCullough
Vice President, Marketing
(201) 818-8500
kmccullo@jaguarlandrover.com