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Subaru of America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Subaru of America, Inc. is a subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, NJ, the company markets and distributes Subaru vehicles, parts and accessories through a network of dealers across the United States.

Main Telephone (856) 488-8500
Main Fax (856) 488-0485
Primary Address
Post Office Box 6000
Cherry Hill, NJ 08034-6000

Subaru of America, Inc. Contacts

Contacts (5/22)
Name Title State
Thomas D. President & Chief Operating Officer NJ
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (856) 488-8500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 6000
Cherry Hill, NJ

Takeshi T. Head, Global Sales NJ
Brian S. Chief Information Officer & Vice President NJ
Alan B. Vice President, Marketing NJ
Michael M. Director, Corporate Communications NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Forester ********
WRX ****
Outback ********
Subaru of America, Inc. *********
Impreza ********

Agency Relationships

Brand Agency Service From To
*** ********** ***** AOR - creative 2012 present
*** *** ********* Media Buying unknown present
********* *** ********* Media Buying unknown present
********* ********** ***** AOR - creative 2012 present
******** ********** ***** AOR - creative 2007 present

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Subaru marketing chief departs ahead of 2015 Outback launch

Brand: Subaru

Opportunity: New CMO soon to come on board after chief marketer Dean Evans left after the automaker after less than three years to start a consultancy

Key to Know: Alan Bethke, VP of marketing, will serve as the interim head of marketing until Subaru finds a replacement.

- Subaru, which has recorded double-digit increases in each of the past 16 months, is coming off record sales in 2013 (up 27.6% year-over-year to units 444,544),  and it’s the only brand to increase U.S. sales in each of the past six years.

- Subaru, known for its fiercely loyal customer base, has focused heavily on digital and targeted “experience seekers” since Evans joined the automaker in 2011. Last year, the company spent 25% of its marketing budget online and in social media, up from 15% two years earlier, according to Automotive News

- However, TV still makes up the bulk of spending at 50%, Evans told the publication.

- Overall, spending is up a bit but print has declined to fund higher digital and TV investments, while events have remained flat. 

- The automaker is updating the Subaru Outback, arguably its most important model in the U.S., with more modern features and technology for 2015 to reach a wider customer base.  The wagon was its second-best selling U.S. model in 2013, behind the Forester. 

- GM and Volkswagen are coming after Subaru with new vehicles targeted to the outdoor lifestyle market. Later this year, GMC will introduce a redesigned Golf-based Jetta SportWagen in the U.S. in  late 2014.

Agency Relationships: Subaru’s AOR is Interpublic’s BPN Worldwide handles media buying and planning, according to The List.

WinmoEdge’s Take: Start engaging Bethke now so you’ll be top-of-mind when a new CMO comes on board. The 2015 Outback launch is around the corner and Subaru is looking to expand its customer base beyond ”experience seekers” with the redesigned vehicle. Therefore, look for opportunities to help the automaker reach the wider SUV/crossover crowd and use its high quality perception to grab customers from faltering GM. 


Subaru of America
2235 Route 70 W
Cherry Hill, NJ 08002 USA
(856) 488-8500

Alan Bethke
Vice President, Marketing
(856) 488-8665

Tim Tagye
Promotions & Sponsorship Manager
(856) 488-8500