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AutoNation, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

AutoNation is the largest car dealer in the US and owns 330 new vehicle franchises in more than 15 states. Headquartered in Ft. Lauderdale, FL, the company offers no-haggle sales policies and online sales through and individual dealer Web sites. In addition to auto sales, AutoNation provides maintenance and repair services, sells auto parts, and finances and insures vehicles. **We have been unable to verbally confirm the information provided in this profile in the past 120 days.*

Main Telephone (954) 769-7000
Main Fax (954) 769-7025
Primary Address
200 Southwest First Avenue
Sixteenth Floor
Fort Lauderdale, FL 33301

AutoNation, Inc. Contacts

Contacts (5/15)
Name Title State
Marc C. Chief Marketing Officer & Executive Vice President FL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (954) 769-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Southwest First Avenue
Sixteenth Floor
Fort Lauderdale, FL

Mike J. Chairman, President & Chief Executive Officer FL
Donna P. Senior Vice President, Operations FL
Ed C. Vice President, Media Services FL
Gale B. Vice President, Corporate Affairs FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
AutoNation, Inc. ******
Champion *

Agency Relationships

Brand Agency Service From To
**********, ***. *********, ***. multicultural 2006 present
**********, ***. ********* *********** creative & social unknown present

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Who is the Chief Marketing Officer & Executive Vice President of AutoNation, Inc.?

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Score 60: On the Brink – AutoNation promotes CMO to lead digital marketing push

Subject: digital, mobile

Company: AutoNation, the largest automotive retailer in the US with more than 260 dealerships nationwide.  AutoNation is headquartered in Ft. Lauderdale, Fla.

Opportunity: The auto retailer has promoted Marc Cannon to CMO. Cannon will continue his current role of head of communications and public policy. Cannon is replacing Greg Revelle, who left the company in Oct. and took the position of CMO at Best Buy (research here). Cannon will continue to report to CEO Mike Jackson in his communications and public policy capacity, but will report to newly promoted COO Bill Berman for his new marketing and advertising responsibility. Given the company’s push into digital over the second half of last year, engage Cannon with ideas that will continue to drive customers to its digital site.

Additional Insight

Experience: Ron Frey was also promoted to SVP and chief strategy officer.

Marketing Shifts: AutoNation accelerated marketing in the second half of 2014. Most of this was spent to drive even more customers to the company's digital sites, which underwent some changes. The plan was to have the site transactional by the end of 2014 – meaning a customer can select a vehicle, get a committed price, pay a deposit and the vehicle will become theirs before stepping foot on a lot. AutoNation also has 2015 plans to move the digital site to purchasing customer cars and giving them a committed price on trade, giving committed quotes on financing and improving the overall customer experience.  AutoNation expects to spend around $100 million in this area. 


Agency Relationships: According to The List, Zimmerman Advertising handles creative and social for AutoNation, while the company handles media in-house.

200 SW 1st Ave.
Suite 1400 
Fort Lauderdale, FL 33301
(954) 769-7000

Marc Cannon 
Chief Marketing Officer & Head, Communications & Public Policy
(954) 769-3146 (direct)

Michael Roberts 
Director, SEM & Digital Marketing
(954) 769-7000

Anthony Del Vecchio 
Director, Brand Marketing & Advertising
(949) 769-7000