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Greyhound Bus Lines, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Greyhound Bus Lines, Inc., headquartered in Dallas,TX, is one of the largest bus lines in the United States. The company is also one of the few bus lines with a regular intercity schedule.

Main Telephone (214) 849-8966
Main Fax
Primary Address
Post Office Box 660362
Dallas, TX 75266-0606

Greyhound Bus Lines, Inc. Contacts

Contacts (5/8)
Name Title State
Dave L. President & Chief Executive Officer TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (214) 849-8966
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 660362
Dallas, TX

Bill B. Chief Operating Officer TX
Chris B. Chief Information Officer TX
Rhonda Piar M. Senior Vice President, Human Resources TX
Kim P. Vice President, Marketing TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Greyhound Bus Lines, Inc. ******
BoltBus *

Agency Relationships

Brand Agency Service From To
******* **** AOR - creative 2007 present
********* *** *****, ***. ******* public relations 2007 present
********* *** *****, ***. **** AOR - creative, media buying & planning 2007 present

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Update: Luxury coach company takes more rides

Luxury bus line BoltBus has announced the addition of 15 new coaches to its lineup to help expand its presence in the Northeast.
WinmoEdge got a chance to talk with Nicole Recker, BoltBus’s senior marketing manager about some of the brand’s goals.
She stated that it’s very important that BoltBus’s marketing efforts to parallel its brand.
In most cases we promote BoltBus through various grassroots opportunities, such as local festivals, partnering with an organization for a cause, etc,” she added. “Word-of-mouth has been our greatest resource when promoting BoltBus. We are able to offer a quality experience at a low cost because we do not utilize our budget for traditional marketing…”
The new MCI D4505 coaches, featuring clean-diesel engine technology, are fitted with 50 comfortable seats, power outlets and Wi-Fi. This is certainly not your average bus ride, making it suitable for all types of patrons.
“A large portion of our customers are college students and young professionals,Recker acknowledged. “However, you’ll also see families heading to the city for the weekend or folks on business trips. If there are any challenges at all, it would be the fact that our customers want us to expand to various markets faster than we are able to. But I consider that a good challenge.”
The new buses also mean more trips for the coach line. Coaches will be going to all stops and in-between, instead of only to New York and back.
BoltBus, a division of Dallas-based Greyhound Bus lines Inc., has stops in Baltimore; Greenbelt, Md.; New York; Newark, N.J.; Cherry Hill, N.J.; Philadelphia, and Washington D.C.
The List database showed that Greyhound is currently working with Butler, Shine, Stern & Partners, based in Sausalito, Calif., for advertising.
San Francisco-based The Vidal Partnership, Inc. helps with its Hispanic marketing.
Nielsen data for 2010 shows a total of $447,000 was used by Greyhound on advertising. Of that, $429,000 was used on Internet ads and the remainder, about $18,000, was used on outdoor ads.

Greyhound Bus Lines Inc
350 North Saint Paul St
Dallas, TX 75201
(214) 849-8000
Dave Leach
President & Chief Executive Officer
(214) 849-8000
Kim Plaskett
Director, Marketing
Nicole Recker
Senior Marketing Manager – BoltBus
(214) 849-7089