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Old World Industries, LLC | Company Profile, Marketing Contacts, Media Spend, Brands

Old World Industries, LLC is a performance automotive products company based Northbrook, IL. Products range from antifreeze to auto lubricants.

Main Telephone (847) 559-2000
Main Fax (847) 559-2266
Primary Address
4065 Commercial Avenue
Northbrook, IL 60062

Old World Industries, LLC Contacts

Contacts (5/10)
Name Title State
Bryan E. Chief Marketing Officer IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (847) 559-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4065 Commercial Avenue
Northbrook, IL

Mark R. Chief Financial Officer IL
Frank C. Chief Technical Officer IL
Jerry R. Senior Vice President, Automotive Sales IL
Mark K. Vice President, National Accounts & OEM Sales IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Herculiner *
PEAK Antifreeze *
Smartblade *
Old World Industries, LLC *
Fleet Charge *

Agency Relationships

Brand Agency Service From To
*** ***** **********, *** ******* public relations 2012 present

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Automotive aftermarket company Old World Industries hires new Marketing VP, CMO

announced this week the hire of Bryan Emrich as vice president of marketing and chief marketing officer.

Emrich will form the strategic marketing direction for the Northbrook, Ill.-based company focusing on expanding the
PEAK family of products in the automotive and heavy-duty marketplaces worldwide.

"As Old World Industries enters the next phase of growth, we are committed to hiring and retaining the most qualified and experienced talent," said Chairman and Chief Executive Officer Tom Hurvis.  "In addition to strengthening and expanding our global brand recognition, our marketing efforts will continue to show that PEAK products undergo rigorous testing and provide the highest level of automotive and heavy duty vehicle protection."

The PEAK family of products is marketed internationally in more than 30 countries utilizing Diesel Exhaust Fluid, and heavy-duty coolants Fleet Charge and Final Charge.

Emrich comes to Old World Industries with strategic marketing experience in creative development, media buying, research, product innovation, point of sale, motorsports, international and overall brand building.  He most recently worked at VP of marketing for Plano Molding Co.

He has worked at companies such as Valvoline, Procter & Gamble, HJ Heinz-Consumer Products, and Wilson Sporting Goods in key marketing and leadership roles.

Old World increased their media spend to $12 million last year according to Kantar Media.  In 2010, their media spend was $9.6 million and $7.8 million in 2009.  Steady increases were recorded in magazine spending.

Old World is among the largest privately held companies competing in the automotive aftermarket.

WinmoEdge has reached out to Old World for an interview and has yet to receive a response.

Old World Industries LLC
4065 Commercial Ave.
Northbrook, IL 60062
(847) 559-2000

Tom Hurvis
Chairman and Chief Executive Officer
(847) 559-2000

Bryan Emrich
Vice President, Marketing & Chief Marketing Officer
(847) 559-2000

Susan Sperling
Marketing Director
(847) 559-2122