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Cooper Tire & Rubber Company | Company Profile, Marketing Contacts, Media Spend, Brands

Cooper Tire & Rubber Company produce tires, inner tubes, anti-vibration products, hoses, and car sealing systems. Headquartered in Findlay, OH, Cooper Tire & Rubber Company supplies their products to global-market automotive manufacturers, tire dealers, wholesales, and retailers.

Main Telephone (419) 423-1321
Main Fax (419) 424-4212
Primary Address
Post Office Box 550
Findlay, OH 45839

Cooper Tire & Rubber Company Contacts

Contacts (5/14)
Name Title State
Brad H. Chief Executive Officer OH
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (419) 423-1321
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 550
Findlay, OH

Anne R. Vice President, Communications & Public Affairs OH
Bryan H. Vice President, Marketing - NATO OH
Phil K. Vice President - North America OH
Ron R. Vice President, Global Business & Information Services OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cooper *******
Mastercraft *
Starfire *
Cooper Tire & Rubber Company ******
Dean *

Agency Relationships

Brand Agency Service From To
****** **** & ****** ******* **** *** AOR - creative 2009 present
****** **** & ****** ******* **** *** AOR - creative 2009 present
****** **** & ****** ******* *** ********* ****** AOR - public relations, social 2009 present

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Cooper Tire hires VP to lead business strategy, growth

Subject: TV ads, online advertising, sponsorship

Brand: Cooper Tire & Rubber Co., Fidlay, Ohio-based passenger and light truck tires manufacturer. The company is celebrating its 100th anniversary this year.

Opportunity: Appointed  Mark Chung as VP of strategy and business development for the Americas. Reporting to Chris Ostrander, president of Americas operations, he’s responsible for leading Cooper’s North America business strategy and growth initiatives, making him a key contact in your engagements. At the end of Q1, Cooper Tire launched the CS5 premium touring tire, which management considers to the be a “very important” new product for 2014, said Roy Armes, chairman, CEO and president, in May. Therefore, it and optimizing Cooper’s higher traditional and online media investments should be the focal point of your approach. 

Additional Insight

Experience: Most recently, Chung was director of global marketing for the Filtration Business Unit of Cummins. Before Cummings, he was Yokohama Tire’s director of strategic marketing, corporate strategy and product marketing. 

 CS5 Touring Tire Debut: Consumer focused TV ads have made up the bulk of the luxury tire’s launch, targeting sedan and SUV drivers. The “Come On, Let’s Go” ad was created by MARC USA, Cooper Tire's AOR since 2009, according to The List. 

Media Spend: Cooper spent almost $49 million on advertising last year, even with spending in 2012 but up from $34 million in 2011. The company allocated $8.5 million towards measured media last year, up from $7.3 million in 2012 and $6.6 million in 2011. Spending has skewed towards cable TV and network TV ads, but display allocation almost hit $1 million in 2013 from only $139,000 in 2011. 

Competition: Cooper lists its top competitors as Bridgestone Corporation, Goodyear Tire & Rubber Company and Groupe Michelin, but it also faces a number of smaller tire makers like Nitto Tire and Falken Tire. 

Cooper Tire & Rubber Company
701 Lima Avenue
Findlay, OH 45840
(419) 423-1321 

Roy Armes
President & Chief Executive Officer
(419) 423-1321 

Michael Simon
Vice President, Marketing
(419) 423-1321

Mark Chung 
Vice President, Strategy & Business Development – Americas
(419) 423-1321