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Belle Tire | Company Profile, Marketing Contacts, Media Spend, Brands

Belle Tire is a family owned company that operates a network of tire and windshield replacement service centers located throughout Michigan and Ohio. The company is headquartered in Allen Park, MI.

Main Telephone (313) 271-9400
Main Fax (313) 271-8595
Primary Address
1000 Enterprise Drive
Allen Park, MI 48101

Belle Tire Contacts

Contacts (5)
Name Title State
Don B. President MI
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (313) 271-9400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Enterprise Drive
Allen Park, MI

Vivek S. Chief Marketing Officer MI
John D. Vice President, Information Technology MI
Jarret K. Director, Innovation MI
Joe G. Director, Marketing MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Belle Tire *******

Agency Relationships

Brand Agency Service From To
***** **** **** *** Creative, Media Buying, Media Planning 2016 present

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Midwest Media Opps: Belle Tire names Marc USA as AOR, first work slated for fall

Subject: broadcast, print, digital, POS

Company: Belle Tire, headquartered in Allen Park, Mich. BT is a family-owned network of 98 tire and windshield replacement service centers located throughout Michigan and Ohio.

Opportunity: Named Marc USA as AOR. In this role, Marc will be responsible for brand strategy, creative development and production and media buying and planning. The first work from the agency is expected to break in October, so sellers in the Ohio and Michigan area should be reaching out now to secure revenue. Look for broadcast, print, digital and POS efforts from the brand intended to raise brand relevance, as well as attract new customers.

The agency change comes right at a year after Joe Gaulzetti was named marketing director for the chain. 

Additional Information

Incumbent: Hocking Media, which handled media and buying for the last eight years.

Sponsorships: BT currently runs advertising and sponsorship during Detroit Tigers, Red Wings and Pistons games on Fox Sports Detroit and recently renewed this relationship. Specifically, its name and logo are featured in telecasts and as part of in-game branding.

Media Spend: According to Kantar Media, BT spent $3.9 million on measured media in 2015.

Digital Breakdown: Moat reports that BT has run 44 display ads on 191 publishers so far this year (1% mobile). Top ad destinations include:,, and (4% placed site direct versus 96% placed programmatically). BT has also run four high impact and three video ads this year (less than 1% placed site direct).

For the same period 2015, BT ran 26 display ads and one high impact ad on 407 publishers (4% mobile; 36% site direct).

Other Agency Wins: While this is the largest account Pittsburgh-based Marc has won this year, the agency's Chicago office was named AOR for Firehouse Subs late last year (more here).

Note that Marc has been the AOR for Cooper Tires and Rubber Company since 2009.

Belle Tire 
1000 Enterprise Dr.
Allen Park, MI 48101
(313) 271-9400

Joe Gaulzetti
Director, Marketing
(313) 271-9400