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Turtle Wax, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Turtle Wax, Inc. manufactures and distributes car car products. Turtle Wax, Inc. products are distributed to consumers through retail and specialty stores as well as auto detailing companies. The company is headquartered in Willowbrook, IL.

Main Telephone (630) 455-3700
Main Fax (708) 563-4302
Primary Address
625 Willowbrook Center Parkway
Willowbrook, IL 60527

Turtle Wax, Inc. Contacts

Contacts (4)
Name Title State
Sondra H. Co-Chairman IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (630) 455-3700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 625 Willowbrook Center Parkway
Willowbrook, IL

Denis H. Chief Executive Officer IL
Coley F. Vice President, Strategic Development IL
Jacob V. Brand Manager IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
CD2 *
ClearVue *
Emerald Series *
Express Shine *
Extreme Protectant *

Agency Relationships

Brand Agency Service From To
****** *** *** **** ***** public relations unknown present
****** *** *** *'***** ******** & **** AOR - creative 2014 present
****** ***, ***. ****** ****, ***. creative 2010 present
****** ***, ***. **** ***** public relations unknown present
****** ***, ***. *'***** ******** & **** AOR - creative 2014 present

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Who is the Co-Chairman of Turtle Wax, Inc.?

Who is the marketing contact for aftermarket, tires, parts in IL

What is the email of the Chief Executive Officer of Turtle Wax, Inc.?

What is direct phone of the Vice President, Strategic Development of Turtle Wax, Inc.?

Who is the public relations agency of Turtle Wax, Inc.?

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Score 56 – Close Watch: Turtle Wax hires CMO to lead brand, marketing, comm efforts

Subject: Digital, social media, mobile, adtech, sponsorship, direct response


Opportunity: Recently appointed Sandy Kolkey, formerly EVP at Publicis’s Leo Burnett, as CMO. Interpublic backed picked up Turtle Wax a year ago, but Kolkey can be expected (like all new CMOs) to evaluate roster, budget and strategy. At least Kolkey has worked in the Interpublic network before. From 2005-2010 he was at FCB, NY, culminating as president in 2010.

Turtle Wax is a relatively small ad spender (spent $4 million on last year’s integrated campaign), but recent integrated traditional, digital and social initiatives (research sponsorship efforts to continue. Turtle Wax is in the midst of an aggressive growth strategy to take advantage of the category’s post-recession revival, so it wouldn’t be surprising to see the brand expand marketing investments and even branch out to the rising number of female DIYers. 

Additional Insight

Experience: Most recently, Kolkey was the brand agency leader for Leo Burnett’s global Feminine Care business, which comprises three global brands (includes P&G’s Always and the #LikeAGirl campaign) six regions and about $4.5 billiion in global sales.  

Agency Relationships: Besides OKRP, Zeno Group (PR and social media)

Turtle Wax
625 Willowbrook Center Parkway
Willowbrook, IL 60527 
(630) 455-3700 

Sandy Kolkey
Chief Marketing Officer
(630) 455-3700

Tracey Schroeder
Vice President, Marketing
(630) 455-3700