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YMCA of the USA | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Chicago, IL, YMCA of the USA is a non-profit community services organization launched in the United States in 1851. YMCA of the USA offers holistic programs and services such as aquatics, child care, teen leadership, arts & humanities and community development to help strengthen and build healthy lifestyles. Marketing is handled by localized corporate offices.

Main Telephone (312) 977-0031
Main Fax (312) 977-0056
Primary Address
101 North Wacker Drive
Suite 1600
Chicago, IL 60606
USA

YMCA of the USA Contacts

Contacts (5/13)
Name Title State
Kevin W. President & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 977-0031
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 101 North Wacker Drive
Suite 1600
Chicago, IL
60606
USA

Valerie B. Executive Vice President & Chief Marketing Officer IL
Neal D. Senior Vice President & Chief Government Affairs Officer DC
Ryu M. Senior Director, External Relations IL
Brad M. Director, Communications & Reputation IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
YMCA of the USA ********

Agency Relationships


Brand Agency Service From To
**** ** *** *** ****** creative 2014 present
**** ** *** *** ***** & ******** Media Buying, Media Planning unknown present

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WinmoEdge

Digital, TV Opps: YMCA names CMO just after launching first national campaign (Score 58)


Subject: TV, digital, social media, online. video, outdoor

Organization: Winmo), the national resource office for the 2,700 Ys in the US, which work with 22 million men, women and children.

Opportunity: The Y has named Valerie Barker Waller as its new CMO. Waller is tasked with identifying and creating opportunities to build the Y brand through strategic partnerships, public engagement and collaboration with hundreds of YMCAs across the country. She joins the Y six months after the launch of the

The campaign was created by creative AOR Droga5, who was appointed in late 2014. Media is handled in-house.

Additional Information

Experience: Most recently, Waller served as VP of marketing and communications for the United Way of Metro Chicago.

Media Spend: According to Kantar Media, the Y spent $7.7 million on measured media in Q1 2016 - up from $3.3 million in Q1 2015. This increase is due in large part to the launch of the Y's first national ad campaign earlier this year. Most of 2016's spend so far has been allocated to broadcast ads ($5.7 million) and OOH ads ($1.1 million).

National TV Spend: Per iSpot, the Y has spent $4.3 million on national TV ads. Five spots have aired this year, weighted most heavily in February and March. See chart for show targeting (by spend). Note that for the same period 2015, the Y spent only $211,000 on national TV ads.

Digital Breakdown: For 2016, the Y has run 1,523 display ads on 1,507 publishers (4% mobile). Top ad destinations include: nevadadailymail.com, heraldtimesonline.com, edmondsun.com ad northwestgeorgianews.com (59% placed site direct versus programmatically). The Y has also run 24 high impact ads and 22 video ads this year (note that 95% of the Y's video ads are placed site direct on publishers such as listenlive.co, firstcoastnews.com and kvue.com).

Winmo)
101 North Wacker Dr.
Suite 1600
Chicago, IL 60606
(312) 977-0031

Valerie Waller
Chief Marketing Officer
(312) 977-0031
valerie.waller@ymca.net

Donna Bembenek 
Vice President, Marketing & Communications
(312) 977-0031
donna.bembenek@ymca.net