YMCA of the USA | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Chicago, IL, YMCA of the USA is a non-profit community services organization launched in the United States in 1851. YMCA of the USA offers holistic programs and services such as aquatics, child care, teen leadership, arts & humanities and community development to help strengthen and build healthy lifestyles. Marketing is handled by localized corporate offices.
|Main Telephone||(312) 977-0031|
|Main Fax||(312) 977-0056|
YMCA of the USA ContactsContacts (5/13)
|Kevin W.||President & Chief Executive Officer||IL|
Sample of Associated Brands
|Valerie B.||Executive Vice President & Chief Marketing Officer||IL|
|Neal D.||Senior Vice President & Chief Government Affairs Officer||DC|
|Ryu M.||Senior Director, External Relations||IL|
|Brad M.||Director, Communications & Reputation||IL|
|YMCA of the USA||********|
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Digital, TV Opps: YMCA names CMO just after launching first national campaign (Score 58)
Subject: TV, digital, social media, online. video, outdoor
Organization: Winmo), the national resource office for the 2,700 Ys in the US, which work with 22 million men, women and children.
Opportunity: The Y has named Valerie Barker Waller as its new CMO. Waller is tasked with identifying and creating opportunities to build the Y brand through strategic partnerships, public engagement and collaboration with hundreds of YMCAs across the country. She joins the Y six months after the launch of the
The campaign was created by creative AOR Droga5, who was appointed in late 2014. Media is handled in-house.
Experience: Most recently, Waller served as VP of marketing and communications for the United Way of Metro Chicago.
Media Spend: According to Kantar Media, the Y spent $7.7 million on measured media in Q1 2016 - up from $3.3 million in Q1 2015. This increase is due in large part to the launch of the Y's first national ad campaign earlier this year. Most of 2016's spend so far has been allocated to broadcast ads ($5.7 million) and OOH ads ($1.1 million).
National TV Spend: Per iSpot, the Y has spent $4.3 million on national TV ads. Five spots have aired this year, weighted most heavily in February and March. See chart for show targeting (by spend). Note that for the same period 2015, the Y spent only $211,000 on national TV ads.
Digital Breakdown: For 2016, the Y has run 1,523 display ads on 1,507 publishers (4% mobile). Top ad destinations include: nevadadailymail.com, heraldtimesonline.com, edmondsun.com ad northwestgeorgianews.com (59% placed site direct versus programmatically). The Y has also run 24 high impact ads and 22 video ads this year (note that 95% of the Y's video ads are placed site direct on publishers such as listenlive.co, firstcoastnews.com and kvue.com).
101 North Wacker Dr.
Chicago, IL 60606
Chief Marketing Officer
Vice President, Marketing & Communications