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Potatoes USA | Company Profile, Marketing Contacts, Media Spend, Brands

Potatoes USA, formally The United States Potato Board (USPB) is the national marketing organization for potatoes. The association's mission is to implement programs that promote potatoes in hopes of increasing its demand. USPB is headquartered in Denver, CO.

Main Telephone (303) 369-7783
Main Fax (303) 369-7718
Primary Address
4949 South Syracuse Street
Suite 400
Denver, CO 80237

Potatoes USA Contacts

Contacts (4)
Name Title State
John T. Chief Marketing Officer CO
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (303) 369-7783
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4949 South Syracuse Street
Suite 400
Denver, CO

Blair R. President & Chief Executive Officer CO
Kim B. Marketing Programs Director CO
Sarah R. Global Marketing Manager CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Potatoes USA *******

Agency Relationships

Brand Agency Service From To
******** *** ********-**** ***** media buying & planning unknown present

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Former No. 2 US Potato Board revamps retail marketing program with new partner

Subject: Print, experiential, social media, PR, sponsorship

Organization: US Potato Board, which reached No.2 on the Vulnerable Account Index in March before being removed due to our self-imposed time constraints on predictions.

Opportunity: USPB as announced that Sarah Reece, global retail marketing manager, will manage and implement a retail program with the assistance ofhere.

Additional Insight

Incumbent: USPB worked with FreshSmartSolutions until recently, when the consultancy’s president Don Ladhoff departed. 

Media Spend: According to Kantar Media, USPB spent $3.9 million on measured media in 2014. Almost all of this spend was allocated to print ads, mainly magazines. The remainder went to digital display spend.

Also, statement.

For a more detailed look, check out USPB long range plan for fiscal 2013-2016, which includes domestic marketing and PR priorities.

Agency Relationships: According to The List, Boulder, Colo.-based Sterling-Rice Group handles media work for the USPB. 

United States Potato Board 
4949 S. Syracuse St.
Suite 400
Denver, CO 80237
(303) 369-7783

John Toaspern 
Chief Marketing Officer
(303) 873-2328

Sarah Reece 
Global Retail Marketing Manager
(303) 873-2328