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New Avon LLC | Company Profile, Marketing Contacts, Media Spend, Brands




New Avon LLC, formerly Avon Products is a global beauty company that markets to women in over countries all over the word. The company operates through independent Avon sales representatives around the world. Avon's product line includes beauty products, fashion jewelry and apparel.

Main Telephone (212) 282-7000
Main Fax (212) 282-6049
Primary Address
777 Third Avenue
New York, NY 10017
USA

New Avon LLC Contacts

Contacts (5/27)
Name Title State
Tom C. Chief Information Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 282-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 777 Third Avenue
New York, NY
10017
USA

Fernando A. Executive Vice President & Chief Marketing & Social Selling Officer NY
James S. Chief Financial Officer NY
Sue L. Group Vice President & Chief Information Officer NY
Susan O. Senior Vice President & Chief Human Resources Officer NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Advance Techniques *
Avon Anew ******
Avon Color *
Avon Kids *
Avon Skin Care *

Agency Relationships


Brand Agency Service From To
*** **** *** **************** creative, digital unknown present
*** **** *** **** digital unknown present
*** **** *** ******* *****, ***. Media Buying, Media Planning unknown present
*** **** *** ***** & ***** Creative 2016 present
*** **** *** ********** Social 2016 present

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WinmoEdge

Female Media Opps: Former No. 487 Avon launches comeback ad campaign with new agencies


Subject: TV, digital, mobile, video, radio, outdoor, Hispanic, multicultural, outdoor

Company: Avon

Opportunity: In case you're not already sick of friends bombarding you with Jamberry (research reportedly includes programmatic and retargeting display. 

Matt Harker, VP marketing for Avon, told Digiday that they're looking for "representatives who are self-starters and want to take control of their own life, regardless of their age," adding that they're not just going after millennials. Sure, struggling Avon, acquired earlier this year by Cerberus Capital Management, will take anybody at this point. But let's be real - they need to age down the brand and that requires recruiting mature millennials. Avon has struggled for years attracting direct sellers and evolving to be relevant in today's digital e-commerce world.

As such, job site sellers and those with high female engagement rates, particularly among young mothers or other stay-at-home demos, should have an advantage securing revenue. For example, print ads will run in magazines such as Better Home & Gardens, People, Parents, Redbook, Vanidades and Siempre Mujer. However, as we've been reporting (research here), look for digital and social budgets to be much higher than usual. Traditionally, Avon's top advertising period is Q4-Q1. 

here). We'll keep you posted as we learn more. 

Additional Insight

Media Spend: Spent almost $5 million last year on measured media, down 31% from $7.1 million in 2014, when spending plummeted 75% from 2013. Last year, more than half, about $2.6 million, wen to to spot TV ads. Most of the remaining budget supported display, national spot radio and out-of-home (OOH). 

TV Breakdown: The new campaign broke on national TV Oct. 7 and has received $200,000 in support thus far (see targeting right), iSpot.tv reports. 

Digital Breakdown: Since January, $1.6 million has garnered 293.8 million desktop impressions, 63% of which were site direct, Pathmatics reports. Almost $685,000 went to monster.com for 72.7 million impressions. Other top targeted sites have included fastweb.com, popsugar.com, refinery29.com, healthline.com and allure.com. 

Combined, about $300,000 has gone to 63 million mobile and video impressions (heavier mobile impression skew). Mobile ads have mostly appeared on popsugar.com, cosmopolitan.com, byrdie.com and whowhatwear.com. 

Video has run mainly on popsugar.com, ahoo.com, foodandwine.com, health.com and southernliving.com. 

777 Third Avenue 
New York, NY 10017 
(212) 282-7000

Fernando Acosta
Executive Vice President, Chief Marketing & Social Selling Officer
(212) 282-7000
fernando.acosta@avon.com

Jara Witt
Director, Brand Marketing - North America
(212) 282-7000
jara.witt@avon.com