New Avon LLC | Company Profile, Marketing Contacts, Media Spend, Brands
New Avon LLC, formerly Avon Products is a global beauty company that markets to women in over countries all over the word. The company operates through independent Avon sales representatives around the world. Avon's product line includes beauty products, fashion jewelry and apparel.
|Main Telephone||(212) 282-7000|
|Main Fax||(212) 282-6049|
New Avon LLC ContactsContacts (5/27)
|Tom C.||Chief Information Officer||NY|
Sample of Associated Brands
|Fernando A.||Executive Vice President & Chief Marketing & Social Selling Officer||NY|
|James S.||Chief Financial Officer||NY|
|Sue L.||Group Vice President & Chief Information Officer||NY|
|Susan O.||Senior Vice President & Chief Human Resources Officer||NY|
|Avon Skin Care||*|
|*** **** ***||****************||creative, digital||unknown||present|
|*** **** ***||****||digital||unknown||present|
|*** **** ***||******* *****, ***.||Media Buying, Media Planning||unknown||present|
|*** **** ***||***** & *****||Creative||2016||present|
|*** **** ***||**********||Social||2016||present|
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Female Media Opps: Former No. 487 Avon launches comeback ad campaign with new agencies
Subject: TV, digital, mobile, video, radio, outdoor, Hispanic, multicultural, outdoor
Opportunity: In case you're not already sick of friends bombarding you with Jamberry (research reportedly includes programmatic and retargeting display.
Matt Harker, VP marketing for Avon, told Digiday that they're looking for "representatives who are self-starters and want to take control of their own life, regardless of their age," adding that they're not just going after millennials. Sure, struggling Avon, acquired earlier this year by Cerberus Capital Management, will take anybody at this point. But let's be real - they need to age down the brand and that requires recruiting mature millennials. Avon has struggled for years attracting direct sellers and evolving to be relevant in today's digital e-commerce world.
As such, job site sellers and those with high female engagement rates, particularly among young mothers or other stay-at-home demos, should have an advantage securing revenue. For example, print ads will run in magazines such as Better Home & Gardens, People, Parents, Redbook, Vanidades and Siempre Mujer. However, as we've been reporting (research here), look for digital and social budgets to be much higher than usual. Traditionally, Avon's top advertising period is Q4-Q1.
here). We'll keep you posted as we learn more.
Media Spend: Spent almost $5 million last year on measured media, down 31% from $7.1 million in 2014, when spending plummeted 75% from 2013. Last year, more than half, about $2.6 million, wen to to spot TV ads. Most of the remaining budget supported display, national spot radio and out-of-home (OOH).
TV Breakdown: The new campaign broke on national TV Oct. 7 and has received $200,000 in support thus far (see targeting right), iSpot.tv reports.
Digital Breakdown: Since January, $1.6 million has garnered 293.8 million desktop impressions, 63% of which were site direct, Pathmatics reports. Almost $685,000 went to monster.com for 72.7 million impressions. Other top targeted sites have included fastweb.com, popsugar.com, refinery29.com, healthline.com and allure.com.
Combined, about $300,000 has gone to 63 million mobile and video impressions (heavier mobile impression skew). Mobile ads have mostly appeared on popsugar.com, cosmopolitan.com, byrdie.com and whowhatwear.com.
Video has run mainly on popsugar.com, ahoo.com, foodandwine.com, health.com and southernliving.com.
Executive Vice President, Chief Marketing & Social Selling Officer
Director, Brand Marketing - North America