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Kohl's Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Kohl's Corporation operates family-oriented, specialty department stores targeted at middle-income customers in the United States. The company's department stores sell moderately-priced national brand apparel, footwear, accessories, soft home products and housewares, predominately in the midwest, and rapidly expanding across the United States. Kohl's is headquartered in Menomonee Falls, WI.

Main Telephone (262) 703-7000
Main Fax (262) 703-6501
Primary Address
N56 W17000 Ridgewood Drive
Menomonee Falls, WI 53051
USA

Kohl's Corporation Contacts

Contacts (5/59)
Name Title State
Wes M. Principal & Chief Financial Officer WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (262) 703-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: N56 W17000 Ridgewood Drive
Menomonee Falls, WI
53051
USA

Kevin M. Chairman, President & Chief Executive Officer WI
Michelle G. Chief Merchandising & Customer Officer WI
John W. Senior Executive Vice President & Chief Administration Officer WI
Sona C. Chief Operating Officer WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Kohl's Corporation *********
Apt. 9 *
Cares for Kids Program *******

Agency Relationships


Brand Agency Service From To
***. * ****** ***** media buying & planning 2013 present
****'* *********** ******** ******* digital 2012 present
****'* *********** ******** ******* digital 2012 present
****'* *********** ******-******** public relations unknown present
****'* *********** ****** ***** Media Planning 2015 present

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WinmoEdge

Momvertising Opps: Struggling Kohl's launches holiday campaign (Score 79)


Subject: TV, digital, print, Hispanic

Company: Kohl's

Opportunity: The

Female-focused sellers should keep chasing potential last minute/supplemental ad revenue through the end of January, and set the groundwork for key retail revenue periods next year such as Mother's Day, Easter, Back-to-School (BTS) and Christmas. In their ntegrated Kohl's Cash electronic coupon program and Yes2You loyalty program. 

As Wesley McDonald, head of investor relations, said earlier this year - "We have a team of our best and brightest trying to investigate everything right now (research Zenith, NY handles media planning and buying. 

Agencies - With Kohl's fiscal year ending Jan 30, look for a media review to begin once the holiday dust settles, unless somehow comps and marketing ROI moves in a positive direction. On top of Kohl's issues, Zenith has handled media since 2013, putting the relationship past average AOR tenure (2.5-3 years). 

Additional Insight

Media Spend: According to Kantar Media, Kohl's spent $358.8 million on measured media in 2015. Over half – $206.6 million – was allocated to broadcast ads. The remainder went to print ($70.7 million), display ($47.6 million), radio ($12.3 million), Hispanic media ($17.6 million) and search ($32.2 million). 

N56 W17000 Ridgewood Dr.
Menomonee Falls, WI 53051 
(262) 703-7000

Michelle Gass 
Chief Customer & Marketing Officer
(206) 318-5458
michelle.gass@kohls.com

Daniel Finnegan
Associate Director, Digital & Magazine Activation - ZenithOptimedia NY
(212) 859-5100
daniel.finnegan@zenithmedia-na.com