Jockey International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Jockey International is a manufacturer and marketer of underwear, sleepwear and socks for men, women and children. The company, headquartered in Kenosha, WI, is privately held with global operations.
|Main Telephone||(262) 658-8111|
|Main Fax||(262) 658-0036|
Jockey International, Inc. ContactsContacts (5/13)
|Debra W.||Chairman & Chief Executive Officer||WI|
Sample of Associated Brands
|Mark F.||President, North America Wholesale & Licensing & Chief Merchandising Officer||WI|
|Michael L.||President, Marketing & Consumer Direct||WI|
|Chris S.||Senior Vice President, Retail & DTC Marketing||WI|
|Tim M.||Vice President, eCommerce & DTC Technology||WI|
Who is the Chairman & Chief Executive Officer of Jockey International, Inc.?
Who is the marketing contact for Apparel & Accessories in WI
What is the email of the President, North America Wholesale & Licensing & Chief Merchandising Officer of Jockey International, Inc.?
What is direct phone of the President, Marketing & Consumer Direct of Jockey International, Inc.?
Who is the Creative, Media Buying, Media Planning agency of Jockey International, Inc.?
Your personal LinkedIn™ network connections
H2 Media Opps: Jockey launches first campaign from new AOR
Subject: TV, magazines, digital, online, outdoor, cinema, sponsorship
Brand: Winmo profile), brand of underwear, sleepwear for men, women and children.
Opportunity: Launched its first campaign from New York-based here). “Show 'Em What's Underneath” will be supported with social media, digital ads and video, along with national print in magazines like People, Glamour, Self, Allure, Shape, GQ, ESPN, Men’s Health and Outside. Also, Jockey will maintain a local marketing presence via local TV, cinema, out-of-home, mall, and direct mail, according to a statement.
Jockey’s ad presence is traditionally highest in the second half of the year, so continue to go after traditional and digital dollars that may still be available. Focus particularly on digital since management is focused on driving more consumer direct revenue.
Media Spend: Only spent $1.1 million on measured media last year after allocating $15.5 million in 2014, according to Kantar Media. But, look for outlays to return to historical levels.
Digital Breakdown: During the past 12 months, video has made up the bulk of Jockey's display presence, with seven video ads running on almost 200 publishers. Almost all of these ads ran in July on local news sites like chron.com, timesunino.co mysanantonio.com and statesman. Ads also appeared on national news sites such as huffingtonpost.com and usnews.com, according to Moat.
Besides video, 49 banners and seven high impact ads have appeared on about 55 publishers (8% mobile), 95% of which was placed site direct versus programmatic. Similar to video, activity was highest during the summer. However desktop and mobile ads mostly targeted female focused entertainement sites like peoplestylewatch.com, shopstyle.com, people.com and sheknows.com.
New Decision Maker: Kraft Foods market Erica Rendall was recently hired as marketing VP. We were told in March that Jockey eliminated the CMO role after the departure of Dustin Cohn (research here), but it appears that Rendall is now Jockey’s lead marketing decision maker. We’ll keep you posted as we learn more.
2300 60th St.
Kenosha, WI 53140
Vice President, Marketing
Director, Advertising & Integrated Marketing
Senior Vice President, Retail & Direct-to-Consumer Marketing