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Elizabeth Arden, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Elizabeth Arden, Inc. is a global beauty products company that manufactures fragrance, skin care and cosmetics products. The company, headquartered in Miramar, FL, owns, licenses and distributes fragrances to mass retailers.

Main Telephone (212) 261-1000
Main Fax (212) 261-1353
Primary Address
200 Park Avenue S
Seventh Floor
New York, NY 10003
USA

Elizabeth Arden, Inc. Contacts

Contacts (5/25)
Name Title State
Serge J. President, Elizabeth Arden & Revlon Global Fragrances NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 261-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Park Avenue S
Seventh Floor
New York, NY
10003
USA

Elizabeth W. President CT
Ron R. Executive Vice President, Global Fragance Marketing NY
Art S. Executive Vice President, Fragrance Innovation NY
Tamara S. Senior Vice President, Marketing NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ceramides *
Curve *
Elizabeth Arden *****
Elizabeth Taylor's White Diamonds *******
Grey Flannel *

Agency Relationships


Brand Agency Service From To
*** ****** ********* ******** Media Buying, Media Planning 2017 present
*** ****** ********* **** ***** Creative 2017 present
*********** **** ***** Creative 2017 present
*********** ******** Media Buying, Media Planning 2017 present
******* ****** ********** ****** ************** Experiential, Public Relations 2004 present

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WinmoEdge

Score 57 - Close Watch: Red Door Spas names CMO amid digital increases


Subject: experiential marketing, social media, digital, print

Company: Elizabeth Arden Red Door Spas, with 29 locations nationwide, primarily in the Northeast.

Opportunity: After just over a year on the job, Chad Waetzig has left his position as CMO of Elizabeth Arden Red Door Spas. He has been replaced by Elizabeth Whitman, who previously served as Red Door's president.  Whitman will lead all marketing for RD and will likely use her background in beauty marketing to inform strategy for the brand. 

Red Door Spas relies heavily on digital, direct mail/email and print ads, so pitch luxury female -focused direct response (DR) platforms around top buying periods like Mother’s Day and Christmas. In fact, digital sellers should perk up because RD has nearly tripled its digital spend this year. Check out Massage Envy’s approach as a blueprint (research 

Keep in mind, as well, that parent Elizabeth Arden execs mentioned in the most recent earnings call that investments are up for improving digital capabilities and e-commerce execution, so these are likely priorities for Red Door, too.

Last we heard, Bold PR handled communications for Red Door. 

Additional Information

Experience: Prior to serving as president of Red Door to Door (EA's Red Door's omnichannel division), Whitman was co-founder and president of Manicube, which was acquired by EA last year.  She has also served as head of marketing for BeautyBar.com and senior manager for American Express. 

Media Spend: According to Kantar Media, Red Door spent $1.5 million on measured media last year. 

Digital Breakdown: Per Pathmatics, RD has spent $62,100 on 20 desktop ads so far this year, amassing 21.4 million impressions. Note that almost half of these referenced (and were deployed ahead of) Mother's Day gifts. Of the 20 ads run this year, 67% have been placed through Google AdX + AdSense. 19% through Media IQ and 13% placed site direct. Top ad destinations have included youtube.com, purewow.com, answers.com and realtor.com.

Red Door has also spent $1,500 on 13 mobile ads (731,000 impressions), but no video ads have been run this year.

For full 2015, RD spent only $21,000 on 21 desktop ads (2.1 million impressions) and $3,000 on 13 mobile ads (614,000 impressions). Note that majority of these ads were placed from September to December, so digital sellers should definitely be reaching out for possible revenue remaining in 2016.

Elizabeth Arden Red Door Spas 
300 Main St.
8th Floor
Stamford, CT 06901
(203) 905-1700

Elizabeth Whitman
Chief Marketing Officer
(203) 905-1700
ewhitman@rdspas.com