HanesBrands, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Hanesbrands, Inc. is a global consumer goods company based in Winston-Salem, NC. The company primarily sells apparel essentials such as bras, panties, t-shirts, men's & children's underwear, hosiery, socks, casualwear, and activewear.
|Main Telephone||(336) 519-8080|
|Main Fax||(336) 519-4328|
HanesBrands, Inc. ContactsContacts (5/46)
|Howard U.||President, Innerwear||NC|
Sample of Associated Brands
|Nadine H.||President - Retail Outerwear||NC|
|Rich N.||Executive Chairman||NC|
|Sidney F.||Chief Branding Officer||NC|
|Jon Z.||Chief Consumer Engagement Officer||NC|
|Hanes Her Way||*|
|Just My Size||*|
|****||*'****** ****** **************||AOR - creative||2011||present|
|****||***** *******||media buying & planning||unknown||present|
|****** *****||**********||AOR - creative||2004||present|
|****** *****||*** ****** ******||Creative, Digital||2006||present|
|****** *****||***** *******||media buying & planning||unknown||present|
Who is the President, Innerwear of HanesBrands, Inc.?
Who is the marketing contact for Apparel & Accessories in NC
What is the email of the President - Retail Outerwear of HanesBrands, Inc.?
What is direct phone of the Executive Chairman of HanesBrands, Inc.?
Who is the AOR - creative agency of HanesBrands, Inc.?
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H2 Media Opps: Hanesbrands continues digital shift
Subject: digital, online, display, search, omnichannel, TV
Company: Winmo), Winston-Salem, NC-based maker of basic men’s and women’s apparel. Hanesbrands include Hanes, Champion, Playtex, Bali, L’eggs, Hanes and Wonderbra
Opportunity: In the Q1 earnings call, Hanesbrands COO Gerald Evans said this year much focus will be on the company’s core products with the “right balance” of promotion, media and innovation. During Q1, Hanesbrands began “rebalancing” marketing to drive core products. Evans said that, looking to H2, the company is “on track” to launch its next big innovation.
Another initiative is driving online growth. “As the migration to online accelerates,” said Evans,” we are reallocating our personnel and marketing resources to capture this consumer shift.” Evans noted that Hanesbrands’ US online sales across all channels increased 15% over last year and now represent 8% of the company’s domestic sales. Therefore, CEO Rich Noll reiterated that resources are being shifted to go after the burgeoning online opportunity. As such, martech and digital-focused readers should definitely reach out to Hanesbrands now. Q3-Q4 is traditionally Hanes’ top advertising period, according to Kantar Media. The company’s top brands (by Kantar Media spend) are Hanes, Playtex and Champion.
Keep in mind that this time last year Noll mentioned that while Hanesbrands had traditionally relied on TV, digital was becoming a larger part of its mix (accounting for around a quarter of spend). However, Hanes still increased national TV spend last year over 2014 and most of its TV buys are weighted to H2 (more breakdown below).
For FY 2015, Hanes spent $34.2 million on national TV ads - up from $28.1 million in 2014. Since 2013, Hanes TV buys have been weighted to H2 (July to Dec), with the highest airings usually occurring from July to September (sellers, take note!). Additionally, show targeting has remained largely the same since 2013, with sports properties receiving the highest spend.
Digital Breakdown: In 2016, Hanesbrands has run 117 display and three high impact ads on 577 publishers (<1% mobile). Top ad destinations include t-shirtforums.com, kohls.com, housebeautiful.com and target.com (23% placed site direct versus programmatically).
For the same period in 2015, 163 display, seven high impact and five video ads were run on 3,344 publishers (<1% mobile; 12% site direct).
For further comparison, Hanesbrands ran 356 display, 76 high impact and nine video ads on 3,612 publishers (<1% mobile; 21% site direct). Top sites included active.com, target.com and jcpenney.com, babycenter.com and walmart.com.
1000 East Hanes Mill Road
Winston-Salem, NC 27105
Chief Branding Officer – Hanes Brand
(336) 519-3663 (direct)
Assistant: Lisa Taylor
Director, Brand Marketing – Champion Athleticwear
(336) 519-7532 (direct)
Senior Manager, Marketing – Playtex