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Caleres, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in St. Louis, MO, the Caleres, formerly known as Brown Shoe Company is a footwear company that maintains and sells footwear through the Famous Footwear chain. Brown Shoe Company's portfolio of brands include Via Spiga, Naturalizer, Buster Brown, Franco Sarto and Etienne Aigner.

Main Telephone (314) 854-4000
Main Fax (314) 854-4274
Primary Address
8300 Maryland Avenue
Saint Louis, MO 63105

Caleres, Inc. Contacts

Contacts (5/34)
Name Title State
Diane S. Chief Executive Officer, President & Chairman MO
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (314) 854-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 8300 Maryland Avenue
Saint Louis, MO

Douglas K. Chief Talent & Strategy Officer & Senior Vice President, Human Resources MO
Jay S. President, Brand Portfolio MO
Dan F. Division President, Global Sourcing & Supply Chain MO
Sam E. President - Sam Edelman Shoe MO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Buster Brown *
Carlos by Carlos Santana *
Dr. Scholl's Shoes (licensed) ****
Famous Footwear ********
Life Stride *

Agency Relationships

Brand Agency Service From To
**. ******'* ***** (********) **** ***** & **. creative unknown present
****** ******** ********* ************** public relations unknown present
****** ******** *** ******** *****, ***. Creative 2016 present
*********** ********* ************** public relations unknown present
*********** ***********, *** Direct Marketing, Email Marketing unknown present

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Who is the Chief Executive Officer, President & Chairman of Caleres, Inc.?

Who is the marketing contact for Apparel & Accessories in MO

What is the email of the Chief Talent & Strategy Officer & Senior Vice President, Human Resources of Caleres, Inc.?

What is direct phone of the President, Brand Portfolio of Caleres, Inc.?

Who is the creative agency of Caleres, Inc.?

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Campaign Imminent: Famous Footwear hires new creative AOR (Score 61)

Subject: Digital, mobile, video, online, martech, adtech, TV, sponsorship

Brand: Winmo profile), Family focused nationwide footwear retail chain operated by Caleres (formerly known as Brown Shoe). 

Opportunity: The Richards Group as its new AOR (creative, brand strategy, digital and social strategy) after a review. The shop’s first work is slated for back-to-school (BTS), so continue to go after dollars tied to FF’s top advertising period.

As we reported last year (research here), FF shifted has shifted most of its marketing mix to programmatic digital direct response (DR) ads to better reach millennial women, especially moms. This comes as FF continues to battle flat traffic, so look for this more cost effective, higher ROI digital approach to remain for another BTS season.

Agencies – media reviews often follow creative so digital focused planning/buying shops should continue to pitch. On top of that, Empower has had the account past average agency tenure (2.5-3 years), boosting the likelihood of a review further down the line.

Additional Insight

Incumbent: WPP’s Y&R, Chicago had creative since 2011, according to The List.

Media Spend: FF’s ad budget plummeted last year. Kantar Media reports that measured media spend dropped to $9.4 million from $24 million due to a huge decline in broadcast outlays.

National TV Breakdown: Last year, $5.9 million went to national TV ads, all of which ran during the BTS period, according to Ads targeted female focused networks and programming like ABC’s “Good Morning America” and E!’s “Keeping Up With the Kardashians and “I Am Cait,”

This is down from $19.3 million in 2014, when flights ran during the spring, BTS and winter holiday period.

Digital Breakdown: During the past year, 46 banners, 22 high impact and 11 video ads combined have appeared on about 2,100 publishers (<1% mobile), almost of which were placed programmatically versus site direct.

Desktop and video ads are mostly targeting news and entertainment sites like,,,,,,,,, and, Moat reports.

Winmo profile)
8300 Maryland Ave.
St. Louis, MO 63105
(314) 854-2402 

Willie Smith
Chief Marketing Officer – Famous Footwear & Caleres Retail
Direct Dial: (314) 854-7660

Lindsay Pullins
Director, Programmatic Media - Empower
Direct Dial: (513) 719-6323