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Target Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Minneapolis, MN, Target is a national discount chain that currently operates in the United States and sells a variety of items. The company's business units include commercial interiors, financial services, sourcing services/associated merchandising corporation and

Main Telephone (612) 304-6073
Main Fax (612) 696-3955
Primary Address
1000 Nicollet Mall
Minneapolis, MN 55403

Target Corporation Contacts

Contacts (5/111)
Name Title State
Todd W. Chief Creative Officer MN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (612) 304-6073
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Nicollet Mall
Minneapolis, MN

Laysha W. Executive Vice President & Chief External Engagement Officer MN
Brian C. Chief Executive Officer & Chairman MN
Rick G. Chief Marketing Officer & Executive Vice President MN
Dustee J. Chief Communications Officer & Senior Vice President MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Target Corporation ********* *****
REDcard *
Simply Balanced *

Agency Relationships

Brand Agency Service From To
****** *********** *******, ***. Digital, Experiential, Multicultural, Social 2010 present
****** *********** ****** creative, digital unknown present
****** *********** ***** ***********, *** creative 2011 present
****** *********** ****** ******** digital 2014 present
****** *********** *****, ***. digital unknown present

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Score 59 - Close Watch: Target's chief digital officer departs following CMO's move to Uber

Subject: Digital, adtech, martech, TV, social media, OOH, outdoor, print

Company: Target

Update (9/27): The Adventures of Pete and Pete"-style video series about the two).

The decision to have to existing execs fill the role was, according to CEO Brian Cornell: "To provide clear accountability and speed up decision making." He added that "taking this body of work in a new direction will help advance out efforts in these key areas during a pivotal time for Target." Specifically, McNamara will oversee Target's website and digital strategy and Tritton will be responsible for the pricing and promotions teams.

The pivotal time Cornell refers to is not just the impending holiday season, but also Target's struggles to take on Amazon in the online sales arena. Additionally, Target is also without a CMO.

Sellers - look for digital and TV dollars heading into the holiday season. Media is now at Team Arrow (research here). And agency readers, new DMs at the top marketing and digital spots could open up the possibility for reviews, especially since Target cut ties with long-time media agency Haworth late last year and reviews tend to follow one another closely.

Read more about Target's plans concerning its CMO search, marketing and the holiday season below. 

Below was originally published on 8/31:

Opportunity: Just ahead of the busy holiday season, Target CMO Jeff Jones decided to leave the company, effective Sept. 9, to become president of Uber (more here). His replacement has not been named yet, and the company is conducting an internal and external search for its next lead marketer. CEO Brian Cornell said Jones "modernized" Target's marketing and was the man behind the brand's memorable marketing campaigns. Cornell said Target is "well-positioned headed into the important holiday season," but the timing of the departure is less than ideal, to be sure. 

Earlier this year, Target cut ties with long-time media AOR Haworth, opting in June to move the account to here).

Target's agency roster also includes: here). We haven't been able to nail down the results of this review yet, but will keep you posted as we learn more. 

Additional Information

Experience: Jones headed up marketing for Target for four years. Prior to his time with Target, ghe was president of McKinney.

Media Spend: According to Kantar Media, Target spent a whopping $644.2 million on measured media in 2015 – actually a decrease from 2014 spend ($767 million). Right around half of this was allocated to broadcast ads and the remaining half went to print ($95.9 million), display ($80.1 million), radio ($10.8 million), OOH ($9.3 million), Hispanic ($44.9 million) and search ads ($119.9 million). 

National TV Spend: 

For Q4 2015, Target spent $81.5 million - 62.7% of total spend for Q1-Q3 2015. See chart for 2016 show targeting.

Digital Breakdown: Target has spent $7.5 million on 3,309 desktop ads YTD, reports Pathmatics. These ads have garnered 1.2 billion impressions and have, as TV ads, been increasing since July. About half - 49% - have been placed site direct, while the remainder are mostly placed through DSPs such as MediaMath and RocketFuel (42%).

Top ad destinations include

Target has also spent $1.7 million on 1,300 mobile ads (251.5 million impressions) and $4.4 million on 226 video ads (238.8 million impressions). 

Target Corporation
1000 Nicollet Mall
Minneapolis, MN 55403
(612) 304-6073

Ms. Stevie Benjamin 
Vice President, Media Strategy
(612) 304-6073

Kristi Argyilan 
Senior Vice President, Marketing (Media, Guest Engagement & Measurement)
(612) 304-6073

Nicole Pomerleau
Managing Partner & Chief Client Officer – GroupM Team Arrow
(612) 304-6073