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Jostens, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Jostens, Inc. is a leading provider products and services that commemorate special occasions. The Minneapolis, MN based company produces yearbooks, class rings, cap and gowns and other such products.

Main Telephone (952) 830-3300
Main Fax (952) 838-7890
Primary Address
3601 Minnesota Drive
Suite 400
Minneapolis, MN 55435

Jostens, Inc. Contacts

Contacts (4)
Name Title State
Ann C. Chief Marketing Officer MN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (952) 830-3300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3601 Minnesota Drive
Suite 400
Minneapolis, MN

Jim S. Chief Financial Officer MN
Chris K. Senior Art Director MN
Tim R. Marketing Director MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jostens, Inc. * *

Agency Relationships

Brand Agency Service From To
*******, ***. ***** public relations 2015 present

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Memorabilia seller Jostens names company vet as Prez

The Story
Jostens memorabilia company has announced the appointment of Tim Larson as the new president and chief executive officer, according to the Minneapolis-St. Paul Business Journal.
Larson most recently served as senior vice president and general manager of the Minneapolis-based company’s Memory Book business division.
A Jostens veteran, he kicked off his career as an intern, training sales representatives, students and educators. He has since held a variety of leadership positions in general management, technology, e-business and marketing.
Larson became senior vice president and general manager of Jostens’ Memory Book business in 2005. As general manager, he was responsible for all functions of the business including sales, manufacturing, finance, human resources, marketing and technology.
Jostens provides products, programs and services that include school yearbooks and memory books and scholastic products like class rings, graduation supplies and products for school athletes and fans.
The Research
WinmoEdge spoke with Jostens representative Richard Stoebe about the company’s marketing strategy and its brand awareness initiatives.
Stoebe said that one of the company’s marketing initiatives involves working directly with schools by utilizing a group of independent sales representatives that help facilitate things like graduations and yearbooks.
“We also work directly with affiliation groups like sports. We work with championship sports teams like Super Bowl champion teams—Jostens has done 27 of the 41 Super Bowl rings,” he said. “And then we also market to colleges through our sales reps working with registrars and through partnerships with college bookstores and certainly online.”
Stoebe said that at this point, he can’t comment on the company’s future marketing plans and that Jostens’ short-term marketing strategies have yet to be communicated externally.
“We certainly value the role we have with our responsibilities and opportunities with schools, and also the growing importance of our online presence,” he said.
Stoebe said that Jostens’ brand recognition opportunities are abundant when students are presented with class rings, when they distribute yearbooks and ultimately when they graduate, because the company’s name is attached to these milestone events.
Jostens is not conducting an open search for an agency and has not submitted a request for proposal.  Stoebe said he is unsure if that is going to change in the future.
According to The List database, Jostens does not currently have any agency relationships.
The Direction
Interested agencies should put Jostens on your short-term prospect list.  Come up with ways to increase recognition of the brand,  perhaps suggesting sponsorship opportunities. This could be a good opportunity for events marketing firms or even public relations firms to help get the Jostens name out there in the future.

Jostens Inc.
3601 Minnesota Drive
Suite 400
Minneapolis, MN 55435
(952) 830-3300
Lori Hindbjorgen
E-Marketing Director
(952) 830-3300
Tim Larson
President & Chief Executive Officer
(952) 830-3300