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Polaris Industries, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Polaris Industries, headquartered in Medina, MN, is a motor vehicles company. Polaris Industries designs, manufactures, and distributes all terrain vehicles (ATV's), snowmobiles, Ranger utility vehicles, and Victory motorcycles. Polaris also produces the Pure Polaris line of accessories and garments.

Main Telephone (763) 542-0500
Main Fax (763) 542-0599
Primary Address
2100 Highway 55
Medina, MN 55340-9770
USA

Polaris Industries, Inc. Contacts

Contacts (5/34)
Name Title State
Matt H. President - Off-Road Vehicles MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (763) 542-0500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2100 Highway 55
Medina, MN
55340-9770
USA

Mike S. Executive Vice President, Finance & Chief Financial Officer MN
Scott W. Chief Executive Officer MN
Michael D. President - International MN
Craig S. Chief Marketing Officer MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Polaris Industries, Inc. ******
Polaris ATVs ********
Polaris Motorcycles *******
Indian Motorcycles *
Slingshot *

Agency Relationships


Brand Agency Service From To
****** *********** **** *** Creative, Media Buying, Media Planning 2015 present
******* **** ********** AOR - media buying & planning 2015 present
******* **** **** *** Creative, Media Buying, Media Planning 2015 present
******* **********, ***. ********** AOR - media buying & planning 2015 present
******* **********, ***. ***** Public Relations unknown present

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Recent Discussions

Who is the President - Off-Road Vehicles of Polaris Industries, Inc.?

Who is the marketing contact for Apparel & Accessories in MN

What is the email of the Executive Vice President, Finance & Chief Financial Officer of Polaris Industries, Inc.?

What is direct phone of the Chief Executive Officer of Polaris Industries, Inc.?

Who is the Creative, Media Buying, Media Planning agency of Polaris Industries, Inc.?

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WinmoEdge

Score 67: On the Brink - Polaris promotes CMO amid aggressive growth plans


Subject: digital, TV, social media, print, OOH, direct, email marketing

Company: Polaris, which manufactures and distributes ATVs, snowmobiles, Ranger utility vehicles and Victory motorcycles. The company also produces the Pure Polaris line of accessories and garments. 

Opportunity: Promoted Craig Scanlon to CMO. He will report to CEO Scott Wine, who said Scanlon will be "instrumental as [Polaris] continues to drive growth amidst a volatile and competitive market." Polaris has recently integrated its Slingshot business (research

Sellers - Polaris has not increased its overall national TV spend this year (it is $8.1 million for both H1 2016 and H1 2015). But note that a larger portion of this spend is allocated to Slingshot (23.5% of 2016 spend thus far). Additionally, more product-specific spots have aired this year, rather than event or promotional spots. However, display presence have increased this year, so both digital and TV sellers should be looking for revenue here. 

According to The List, Chicago-based rEvolution handles media buying and planning for Polaris Industries. 

Additional Information

Experience: Scanlon most recently served as VP of Slingshot and chief retail officer of the off-road vehicle division of Polaris. He initially joined Polaris in 2004 ina field sales role.

Media Spend: Polaris spent $15.9 million on measured media in 2015, according to Kantar Media. Majority of this was allocated to broadcast ads.

TV Breakdown: Per 

Digital Breakdown: Moat reports that Polaris has run 268 display ads on 4,143 publishers so far this year (<1% mobile). Top ad destinations include wideopenspaces.com, defensivecarry.com, marlinowners.com and rugerforum.net (18% placed site direct versus programmatically). Polaris has also run 22 high impact and three video ads this year (64% of the video ads were placed site direct).

For the same period in 2015, Polaris ran 129 display, 35 high impact and three video ads on 1,072 (1% mobile; 32% site direct).

Polaris Industries
2100 Highway 55
Medina, MN 55340
(763) 542-0500

Craig Scanlon 
Chief Marketing Officer
(763) 542-0500
craig.scanlon@polaris.com