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Puma North America, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Puma North America, Inc. is the US arm of German sportswear manufacturer, Puma AG Rudolf Dassler Sport. The company is known for its athletic and casual footwear but has ventured into other merchandise, including men's travel sportswear, eye-wear, sports apparel and accessories sold under the Puma, Cobra golf, and Tretorn brands. The US corporate headquarters are based in Westford, MA. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (978) 698-1000
Main Fax (978) 698-1150
Primary Address
10 Lyberty Way
Westford, MA 01886

Puma North America, Inc. Contacts

Contacts (5/20)
Name Title State
Jay P. President MA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (978) 698-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 10 Lyberty Way
Westford, MA

Ann U. Head, Consumer Marketing MA
Adriana F. Director, Marketing & eCommerce MA
Adam P. Global Director, Brand & Marketing MA
Jason I. Senior Team Head, Retail, Trade & Commercial Marketing MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Puma North America, Inc. ******
Teamsport *
Puma *
Cobra Golf *

Agency Relationships

Brand Agency Service From To
***** **** ***, ***. AOR - creative 2014 present
**** ********** AOR - digital 2014 present
**** **** *** Media Buying, Media Planning 2017 present
**** ***** *******, ***. *** AOR - creative 2013 present
**** ***** *******, ***. ********** AOR - digital 2014 present

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Puma to revisit brand roots, hires Ogilvy for global PR

Subject: traditional, digital, sports marketing, sponsorship

Company: Puma, sportswear manufacturer known for athletic and casual footwear, sports apparel and accessories, with North American headquarters in Westford, Mass.

Opportunity: Puma has selected a new global consumer PR agency. Look for the company’s marketing budget to expand as the brand refocuses on its athletic roots. 

Additional Insight

Puma has selected here).

CEO Bjoern Gulden has alluded that the brand will try to get away from fashion and lifestyle positioning and revert back to its football and athletic roots. This about-face is expected to come with a bigger marketing budget, so look for opportunities as Puma readies its “Forever Faster” global campaign.

Competitors:  Puma’s global sales have fallen well behind those of its two biggest competitors, Nike and Adidas. Puma also reported that sales were down 25% for Q1 2014.  Note, however, that Puma did sign Arsenal from Nike earlier this year, inking the largest sponsorship agreement in the company’s history. 

Media Spend: Media spend for Puma has plummeted over the last two years, down to $2.4 million in 2013 from $16.9 in 2011. Expect for this number to increase in the coming months, however, as the brand undergoes a revamp.

Puma North America 
10 Lyberty Way
Westford, MA 01886
(978) 698-1000

Philippe Gautier
Chief Operating Officer – North America
(978) 698-1000 

Theo Keetell
Senior Director, Marketing
(978) 698-1000