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Tailored Brands, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Tailored Brands, Inc. headquartered in Freemont, CA is a specialty retailer of men's suits. The company's brands include, but are not limited to: Men's Wearhouse, K&G Fashion Superstores, and Jos. A. Bank.

Main Telephone (510) 723-8200
Main Fax (415) 956-5645
Primary Address
6100 Stevens Boulevard
Fremont, CA 94538
USA

Tailored Brands, Inc. Contacts

Contacts (5/31)
Name Title State
Doug E. President & Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (510) 723-8200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6100 Stevens Boulevard
Fremont, CA
94538
USA

Mary Beth B. Chief Merchandising Officer - Men's Wearhouse CA
Bruce T. President & Chief Operating Officer CA
Ben B. Executive Vice President - Customer Experience & Chief Digital Officer CA
Scott N. Brand President - Men's Wearhouse CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jos. A. Bank ********
Men's Wearhouse ********
K&G Fashion Superstore *******
Joseph Abboud *
Moores: Clothing for Men *

Agency Relationships


Brand Agency Service From To
***'* ********* **+**. Creative 2017 present

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WinmoEdge

Male Media Opps: Men's Wearhouse launches second nationwide marketing campaign


Subject: digital, mobile, omni-channel, social media

Company: Tailored Brands replaced Men's Wearhouse as the holding company that houses MW, Jos A Bank and others earlier this year.

Opportunity: After launching its first national marketing campaign last year, Men's Wearhouse launched a second nationwide campaign this month. According to Doug Ewert, president and CEO, in last week's Q2 earnings call, the campaign is for both MW and Moores. The campaign represents a shift in messaging for the brand, as it touts the custom clothing offerings. Tailored Brands also ran local marketing tests for the Jos A Bank brand during Q2 - a "man on the street" campaign. Ewert said there is some evidence the campaign is powerful and can help the business, so look for increased local efforts, as well. I wonder if they're targeting moms

Keep in mind that MW and its sister companies' are subject to seasonal fluctuations. Rental revenues are heavily concentrated in Q2/Q3 (prom and wedding season), while Q4 is considered the "seasonal low point." However, note that this seasonal Q4 slump was not always applicable to Jos A Bank, which trades more in corporate apparel sales. The most recent 10-Q did note that Q4 2015 did not see this trend, as the company decided to change up the brand's promotional strategy last year (more here); the trend ,however, should resume at "some point in the future."

Wedding-endemic digital sellers are certainly among those who should be looking for dollars, but those focused on millennial males should reach out, as well. Media planning and buying is handled in-house, according to The List. We also hear that MWWPR, NY picked up PR duties earlier this year for the Men's Wearhouse brand, but have been unable to confirm this 100% as of publication.

Additional Information

Media Spend: According to Kantar Media, Tailored Brands spent $113.9 million on measured media in 2015 - basically flat to 2014. Sellers, Ewert mentioned in the earnings call that fiscal 2016 will be similar to 2015 spend, but digital will make up a larger percentage. Most of 2015's media spent was allocated to broadcast ads ($106.7 million). The remainder went mostly to print ads ($4.6 million). Note that TB's fiscal year runs from February to January.

Most of TB's spend is allocated to MW ($69.4 million) and Jos A Bank ($40.8 million).

National TV Spend: According to

For the same period 2015, MW spent $29.1 million on national TV, so spend has increased 18.6% so far in 2016. For full 2015, MW spent $47.3 million on 57 spots. 

Jos A Bank: The brand has spent $21.8 million on national TV spots this year. Note that spend is steady from January through May and then dropped significantly during the summer. However, it picked up again at the beginning of September. Top targeted shows (by spend) include: "Anderson Cooper 360," "NFL Football," "The Situation Room" and "SportsCenter."

For the same period 2015, JAB spent $17.2 million on national TV.

Digital Breakdown: So far this year, Pathmatics reports that MW has spent $285,900 on 163 desktop ads (44.1 million  impressions). Most of these impressions were garnered in Q1 (January, specifically), which makes sense to get ahead of wedding season.

Therefore, sellers, now is the time to reach out to secure these digital dollars. Almost 70% of these desktop ads were placed site direct, while the remainder went through Google AdX _ Ad Sense (29%) and MediaMath's DSP (3%). Top ad destinations include: davidsbridal.com, youtube.com, nesn.com (Crave Online), healthline.com and brides.com (Conde Nast).

For 2016, MW has also spent $104,000 on 48 mobile/tablet ads (11.6 million impressions) and $2,300 on one video ad (82.000 impressions). 

Jos A Bank: The brand has spent $125,000 on 498 desktop ads this year (37 million impressions). These ads were concentrated in Q1 2016, with most being bought through MediaMath's DSP (47%) and Google AdX + AdSense (34%) - while 10% were bought site direct. Top ad destinations include: espn.com.

Winmo)
6100 Stevens Blvd.
Fremont, CA 94538
(510) 723-8200

Ben Baum 
Chief Digital Officer
(510) 723-8200
ben.baum@tailoredbrands.com

Matt Stringer 
Executive Vice President, Marketing
(510) 723-8493
matt.stringer@tailoredbrands.com

Jennifer Seigal
Manager, Digital Marketing
(510) 723-8200
jls106@tailoredbrands.com