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Walmart Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Founded by Sam Walton in 1962, Wal-Mart is one of the leading general retailers in the world. Along with its flagship Wal-Mart brand, the company operates Sam's Club discount wholesale stores, Wal-Mart Supercenters, and Wal-Mart Neighborhood Market. Wal-Mart Stores, Inc. is headquartered in Bentonville, AR.

Main Telephone (479) 273-4000
Main Fax (479) 273-1931
Primary Address
702 Southwest Eighth Street
Bentonville, AR 72716

Walmart Stores, Inc. Contacts

Contacts (5/92)
Name Title State
Doug M. Chief Executive Officer - Walmart Stores AR
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (479) 273-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 702 Southwest Eighth Street
Bentonville, AR

Rob W. Chairman AR
Rollin F. Executive Vice President & Chief Administrative Officer AR
Tony R. Senior Vice President & Chief Marketing Officer - U.S. AR
Steve B. Chief Merchandising Officer AR

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Walmart Stores, Inc. *********
Neighborhood Markets ******
Walmart Supercenters *
Equate *****
Vudu, Inc. *

Agency Relationships

Brand Agency Service From To
******* ******, ***. ***** ******* **************, ***. multicultural 1995 present
******* ******, ***. ******* & ******* Creative unknown present
******* ******, ***. ****** Creative 2011 present
******* ******, ***. ******* ********* & ***** Media Buying, Media Planning 2017 present
******* ******, ***. *** Creative, Shopper 2015 present

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Female Media Opps: Walmart confirms media move to Haworth

Subject: Branding, creative, TV, Hispanic, print, online, digital, video, mobile radio, outdoor

Company: Walmart 

Opportunity: We told you in Walmart parted ways with MediaVest, which had handled the retailer's account for the last nine years. 

Sellers - we heard in April that MediaVest would stay on the account until the end of Walmart's fiscal year (ending Jan. 31, 2017). So last minute holiday dollars should flow through MediaVest, while 2017 pitches and inquiries should be directed to the incoming Haworth team. Other than that, I mean, Walmart advertises to everyone, all the time, with tons of money - this pie is big enough for everyone to get a slice. 

The final decision to tap Haworth comes after the December promotion of CMO Tony Rogers (more here).

So, with creative and media off the table for the time being, digital shops should focus in here. Swirl has handled Walmart's digital work since 2013, according to Winmo, meaning the past-tenure account is definitely vulnerable given the other recent reviews. 

Additional Information CMO: Keep on your radar, as well. In April, the online retailer's marketing VP left the company, landing it at No. 387 on our here

Media Spend: According to Kantar Media, Walmart spent $830.3 million on measured media in 2015.

National TV Spend: Per

Digital Breakdown: (CBS Interactive). Spend for 2016 is actually down 35.9% from the same period 2015 ($3.9 million).

Note that video spend for 2016 is 268% higher than desktop spend - $9.2 million. This has been spent on 315 video ads, garnering 501.4 million impressions. Site direct placement accounts for 46% of Walmart's video ads, and the remainder went mostly through Google AdX + Ad Sense (42%). Top video destinations include: (Comcast NBC Universal Digital). Unlike desktop spend, Walmart's 2016 video spend is double the same period last year ($4.3 million).

Mobile spend for 2016 is $745,000 so far (106.3 million impressions).

702 Southwest Eighth St.
Bentonville, AR 72716
(479) 273-4000

Tony Rogers 
Chief Marketing Officer
(479) 273-4000

Wanda Young
Vice President, Media, Digital & Partnership Marketing
Direct Dial: (479) 204-8685